Do you ever tell yourself…
My book doesn’t matter. People have written about this before. What could I possible say that would make a difference?
That, my dear, is stinkin’ thinkin’.
Your. Message. Matters.
I was at a marketing training this month and the topic of having a Big Idea for your marketing (and business) came up. Even with my years of helping people to finally write (and publish!) their books, I couldn’t see my Big Idea. It’s like trying to see your own nose – you just can’t unless you use a mirror.
In talking it through we realized that my Big Idea was the one thing I say to ALL of my clients, prospects, people I meet at events, etc.
Your. Message. Matters.#1 reason why you need to write your book: Your Message Matters. #amwriting #YourMessageMatters Click To Tweet
Here’s the thing: you are the only person on the whole planet who is the unique sum of your experiences, feelings, knowledge, and opinions. All that comes together into your own world-view.
Sure you might catalog and classify your opinions through the lenses of your life like:
- Political party
- Religion (or lack thereof)
- Where you live
Or what you think about marriage, guns, equality, feminism, or the importance of bananas in smoothies.
The point I’m trying to make is that you’re so much than just your labels! There are things you care about – passionately, deeply – that you know you are meant to share with the world.
THIS is your message.
It is the information that only you can share. And it matters.When you write your book you can change the world - because your message matters. #YourMessageMatters Click To Tweet
Your message matters to you (of course!) but more importantly, it matters to the people you’re meant to reach.
Will that be everybody? Of course not! But there are people going through life who need to hear what you have to say – and most of them don’t even know you exist.
So when you keep your message to yourself – using whatever hallucination makes you happy today – who are you really hurting?
When you aren’t sharing the message that can:
- Change a marriage or relationship
- Help someone know they’re not alone
- Fix a business
- Teach a skill, recipe, or philosophy
You’re hurting the very person YOU’RE meant to help.
Your message matters to you, it matters to that person, and it matters to me. See, MY message is that I’m a word-person, a story-person, a MESSAGE person. My message is to help you take your message and get it out – to share it, to help it have meaning, to help you touch the lives of others.
YOUR. MESSAGE. MATTERS.
Let’s get started and share it with the world! And don’t forget to reach out – I’d love to help you.