Have you heard of NaNoWriMo? It stands for National Novel Writing Month and every November 1, participants from around the world begin working towards the goal of writing a 50,000-word novel by 11:59 p.m. on November 30. The “rules” state that you can plan, outline, think, and research as much as you want in October, but on November 1, you start a brand-new novel with no words already written.
This question came up at an event I was at this past weekend. Especially the related questions:
Is there even a difference?
Does it matter?
While there are some experts who claim that anything posted on a blog is by nature, a blog post, I can agree that content of any length, posted to a blog can be considered a “blog post” but that’s just splitting hairs! The difference is in the way the two are used.
I’ve been trying for the past forty-five minutes to write this week’s article. You want to know the problem? Too many ideas!
I’ve had fits and starts with everything from promoting your book once it’s written to WHY you need to promote your book; an analogy that books are to marking today what websites were to marketing (and credibility) in the early 2000’s. And another analogy about how books are like life rafts! I even managed to work in a plug for a new teleseminar I’ll be offering later this year.
None of those fits, starts, and ideas actually BECAME an article though.
Because I am not working from a plan!
Many small business owners, especially those with an online presence, understand the importance of writing and publishing an email newsletter, or eZine. Without fail, they write well researched, relevant content and email it out to their customers and prospects, hoping to gain sales and customers.
What these small business owners/eZine authors don’t realize is that they are leaving easy money on the table!
One of the business owners I’m working with owns a local brick-and-mortar store. It’s a hugely successful garden center. One of the reasons it is so successful, even through the economic challenges and major road construction, and still able to compete head-to-head with the Big Box stores in town, is through the quality content that is emailed weekly to subscribers. The business owner knows the power of content and the garden center’s website has a wealth of resources hidden in its archives.