I received an email this week from Paul T. Paul asked:
I have been toying with the idea of publishing some sort of eBook. My problem is staying focused on one topic. I could say I probably have topics and starts of layouts for about a dozen books. Do you have any ideas on how to stay on track?
Thanks for the email, Paul. This is a really valid concern.
Here’s how you can figure out what path you’ll want to take to get started with your books.
1. Decide why you want to publish your book.
Are you looking to establish your credibility in your field? Attract new clients? Fulfill a life-long dream of being a published author? Make extra money?
No answer is the wrong answer! But the answer to WHY you want to publish your will direct how you go forward.
In my career as an author and now as a publisher, I’ve heard too many stories of authors who have given up on their manuscript. They got too many rejections. It just couldn’t be sold. It wouldn’t make enough money in the mass market.
For every story that you hear of the “overnight” success of an author who finally had a book published after twenty or thirty rejections there are hundreds of other authors who had to abandon the dream.
Does this mean that they were inferior? Or that the dream was inferior?
Nope. It simply means that at some point an author has to look at her time and say: I believe in this story but I have to live my life as well. I have to work or write another project or take care of my family or… Whatever. It’s time to stop pursuing a publishing contract.
And then there’s one Colorado author who realized that you don’t have to chase a publishing contract to have wild success. You can take matters into your own hands.