On October 4, 2020, I had routine gallbladder surgery that went sideways. So I’m very far from recovered — doctors are saying 3-4 MONTHS before I can resume normal activities, and a few more WEEKS before I can be at the computer (i.e. sitting up) for any length of time.
Thank GOD for great business friends. Today’s article is from Kristen Robinson — and I highly recommend you jump on her newsletter here >>> http://FreeGiftFromKristen.com
5 Steps to Create a Successful Facebook Ad that Works and Converts For Your Online Business
“Facebook Ads are scary Kristen!”
I get this reaction when I suggest doing Facebook Ads to grow their business, and I get it.
Facebook Ads CAN be scary. What makes it scary is that you’re going into unknown territory. You’re not sure how it’s going to work out.
Oh, and let’s not forget the horror stories. You know what I’m talking about. The ones where they spent THOUSANDS of dollars on Facebook Ads and got nothing in return. Or how Facebook Ads simply didn’t work.
With all of these horror stories and the unknown about Facebook Ads, I can see why it’s scary.
So, I’m going to breakdown my 5 step system on how to create a Facebook Ad that works and converts so it doesn’t seem as scary.
Step 1: Target the RIGHT people
The biggest mistake I see entrepreneurs make is that they are so general with who needs to see their Facebook Ad. With Facebook Ads, you don’t want to be general. You really want to be specific so that the right people click on your ad. Remember, a small number of the RIGHT people is better than a huge amount of the “kind of right people” any day.
Step 2: Have compelling ad copy
The key to having great copy for your Facebook Ad is knowing what your audience wants. Here’s a tip: People are selfish. They only care what’s in it for them. In your Facebook Ad, make sure you have at least 3-4 key benefits of what the person is going to get and why it matters.