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Guest Post: Kristen Robinson

On October 4, 2020, I had routine gallbladder surgery that went sideways. So I’m very far from recovered — doctors are saying 3-4 MONTHS before I can resume normal activities, and a few more WEEKS before I can be at the computer (i.e. sitting up) for any length of time.

Thank GOD for great business friends. Today’s article is from Kristen Robinson — and I highly recommend you jump on her newsletter here >>> http://FreeGiftFromKristen.com

5 Steps to Create a Successful Facebook Ad that Works and Converts For Your Online Business

“Facebook Ads are scary Kristen!”

I get this reaction when I suggest doing Facebook Ads to grow their business, and I get it.

Facebook Ads CAN be scary. What makes it scary is that you’re going into unknown territory. You’re not sure how it’s going to work out.

Oh, and let’s not forget the horror stories. You know what I’m talking about. The ones where they spent THOUSANDS of dollars on Facebook Ads and got nothing in return. Or how Facebook Ads simply didn’t work.

With all of these horror stories and the unknown about Facebook Ads, I can see why it’s scary.

So, I’m going to breakdown my 5 step system on how to create a Facebook Ad that works and converts so it doesn’t seem as scary.

Step 1: Target the RIGHT people
The biggest mistake I see entrepreneurs make is that they are so general with who needs to see their Facebook Ad. With Facebook Ads, you don’t want to be general. You really want to be specific so that the right people click on your ad. Remember, a small number of the RIGHT people is better than a huge amount of the “kind of right people” any day.

Step 2: Have compelling ad copy
The key to having great copy for your Facebook Ad is knowing what your audience wants. Here’s a tip: People are selfish. They only care what’s in it for them. In your Facebook Ad, make sure you have at least 3-4 key benefits of what the person is going to get and why it matters.

Keep Reading!

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Guest Post: Dr. Sarah Reiff-Hekking

Baby Girl will be six weeks old on Friday – and it’s the last week for my amazing guest authors. If you haven’t yet, be sure to get on their mailing lists so you can keep in contact with them. Each guest author was chosen because I KNOW you’ll learn something from them.

Get Dr. Sarah’s Gift, “True Focus Quiz” Here >>> https://www.truefocuscoaching.com/quiz/

Easing Re-entry:

3 Tips for Getting Back to Work After a Break

When the world feels unpredictable, it can be helpful to look to the things we can always count on. The first moments of a summer vacation or long holiday weekend will always be blissful. The last night before it’s time to go back to work or school might always seem tough, no matter how much you love what you do.

I’m feeling this. I’ve recently returned home from my own summer vacation. My family rented a house in Cape Cod, where we spent the week riding bikes, walking on the beach and doing puzzles. We were super careful about being socially distant, and it ended up being a wonderful break.

Looking ahead to the start of my work week, I’m thinking about how tough re-entry to “normal life” can be after time away. That’s true no matter what your normal looks like or what you’ve done with your time away. It doesn’t matter whether you’re finishing a month-long trip to the shore or a weekend camping trip. Getting back into work or school mode can be a painful adjustment but it doesn’t have to be.

Good Time Management Starts With Good Planning

For busy professionals, there can be a lot of time management work that goes into getting ready for a break. Clearing your schedule takes planning. There are projects to wrap up, emails to send, to-do lists to finish.

Planning is just as useful on the other side of your break. I have three key tips to help you make re-entry just a little bit smoother.

1. Consciously plan how you’re going to get restarted and back into work mode.

Ideally, if you’re traveling for vacation, this planning starts when you’re first figuring out those logistics. If you plan to go back to work on a Monday, arrange travel so you’re home on Saturday. That extra day is time to decompress, take care of errands and household chores, and start thinking about your re-entry process and the week ahead.

How to re-entry your writing after time away: tips from @TrueFocusCoach #amwriting Click To Tweet

This buffer time is important whenever you’re preparing for re-entry. It’s not just for summer vacations. Taking that time between [fun, relaxing activity] and [whatever you’re gearing up for] allows you to make a conscious shift in your mindset. For example, at the end of a long weekend or holiday break, you might block out the afternoon and evening of the last day. Make this your time alone to do whatever you need to do to get ready for the next day.

Also, get clear about what you’re going to do first when you do start that next day. What can you put on your schedule that will pull you into your work when you first sit down? Keep Reading!

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Guest Post: Camden Hoch Radiance Coach

Baby Girl Galloway is growing every day – and I’m healing too. To make my life a bit easier, I’ve reached out to some of the best voices in my sphere of influence and asked them to share their wisdom with you. Each guest author was chosen because I KNOW you’ll learn something from them.

Camden produces quality content so I recommend you zip over to her website and join her list >>> https://camdenhoch.com/

I’m still on maternity leave (but I’ll slowly be picking up projects in the next couple of weeks!) One thing that I’m really looking forward to, once I’m cleared by the midwife, is to start exercising again. Pregnancy really… adjusts your body. And I’m looking forward to adjusting it back!

This week, I’m bringing you wisdom from my dear friend and client, Camden Hoch. She’ll share some yoga moves that are perfect for those of us who spend a ton of time at our desks. I don’t know about you, but after a day sitting at my computer, my shoulders are tight and my lower back aches.

How to Take A Yoga Break at Your Desk (Or Anywhere!)


Video Timeline

0:00 Intro

0:38 Meet Ms. Jackson the Wisdom Kitty

1:07 Why you should do this: The 7th Inning Stretch

1:43 Breath work

3:07 Maintain breath-work for oxygen circulation for mental clarity

3:32 Yoga poses to open shoulders and release tension: moving shoulders

4:52 Yoga poses to open chest to loosen upper back: breath work and stretches

6:29 Yoga poses to continue to release and relax back: Cow & Cat

7:51 Feel the energy circulation, vibrance, and radiance

8:07 Camden’s suggestions to open your hips as you work

8:49 Yoga pose to open hips: Chair pose

9:44 Yoga pose to continue to open hips: chair pose with twist

10:14 Conclusion

10:48 Bonus tip!

11:10 Sign off from Ms. Jackson

At 8:07 Camden talks about a chair she recommends. Here are the links:
Gaiam.com
Amazon.com

#Yoga poses if you work at a desk all day! Click To Tweet

About Camden
Camden Hoch is the Founder of Radiance Enterprises and creator of the Radiant Life and Biz Coaching Program. She is recognized as one of today’s leading experts in teaching methods to embrace life daily with attention and intention to balance. Her teaching style encourages connection through honest and rich relationships uplifting global value and connection. She has mentored and empowered hundreds of clients in choosing to power up their lives and businesses from the inside out!

Find her at CamdenHoch.com

You can also find a copy of her best-selling book, “Roadmap to Radiance” Here.

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Guest Post: Nancy Whitman Klotz

Baby Girl Galloway is two and a half weeks’ old (and today is Small Thing’s third birthday)! To make my life a bit easier, I’ve reached out to some of the best voices in my sphere of influence and asked them to share their wisdom with you. Each guest author was chosen because I KNOW you’ll learn something from them.

Nancy also has a great gift for you that I want you to download here >>> Get Your Audio

 

How Much Hydration is Enough?

*** Note from Kim:

Hydration is on my mind! The pregnancy with Little Bean was… hard. Partly because I was MASSIVELY dehydrated and didn’t know it. Once I started drinking 128 ounces a DAY, life got better. Now, as a breastfeeding mom, hydration is still critical to our health and well-being.

Drink up! ***

My girlfriend, Pam, and I were walking out on a forest preserve trail. Pam was carrying her water bottle and I had one in a fanny pack. She said to me, “I was stupid about water yesterday. I woke up in the morning and it was a beautiful day. I had my cup of coffee and got on my bike to ride along the Prairie Path. By the time I was ready to turn around, I realized I didn’t bring my water, and I only drank my coffee before I left. I swear on the ride home things looked blurry and the trail seemed to shift under my bike. I started to feel panicky and wondered who I would call for help if I couldn’t make it back.” Pam made it back okay, but the ride shook her up.

It’s amazing how even a small change in hydration can detrimentally effect your performance.

How much hydration is enough?

How much water should you drink (or fluids should you take in) daily?

Many of us have heard >>> drink 8 – 8 ounces glasses of water (or fluids) a day. This is a helpful guideline, but each of us may require different amount of fluids. You can get fluids from other liquid sources such as tea, soups, and juices. Fruits and vegetables contain significant amounts of water. I think if you have a way to easily measure your fluid intake, you will be more successful at keeping yourself hydrated.

Water helps your body:

  • Maintain your normal temperature
  • Lubricate and cushion joints
  • Protect your nerves and muscles
  • Get rid of wastes through urination, perspiration, and bowel movements
  • Improve digestion
  • Control heart rate and blood pressure

Dehydration is when you lose more fluid than you take in.

Causes of dehydration: Keep Reading!

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Guest Post: Stephanie Calahan

Baby Girl Galloway is just over a week old! To make my life a bit easier, I’ve reached out to some of the best voices in my sphere of influence and asked them to share their wisdom with you. Each guest author was chosen because I KNOW you’ll learn something from them.

 

Is This Visibility Block Keeping You From Writing Your Book?

Many authors, coaches, and other high achievers have a sneaky mind gremlin lurking in their writing space.

Deep down, they feel like they are not enough, that they don’t know enough, that they don’t fit in, or maybe they even feel like complete frauds and know that someone will find them out at any minute.

If this feels familiar, you are in good company. Dr. Maya Angelou, Albert Einstein, Sheryl Sandberg, Amy Cuddy, Shonda Rhimes, Neil Gaiman, Lupita Nyong’o, Padma Lakshmi, Jodie Foster, Tina Fey, and Joyce Roche have all expressed similar feelings.

This type of Visibility Block is called Impostor Syndrome, and it impacts over 70% of the population and can stop you, your writing, and your business in its tracks.

What Is Impostor Syndrome?

Impostor Syndrome reflects a belief or a collection of beliefs that you are inadequate and/or incompetent despite evidence that says you are quite skilled and successful.

The beliefs vary from person to person, but they all contribute to the idea that you are somehow not worthy.

“Every time I was called in class, I was sure that I was about to embarrass myself. Every time I took a test, I was sure that it had gone badly. And every time I didn’t embarrass myself–or even excelled–I believed that I had fooled everyone yet again. One day soon, the jig would be up… This phenomenon of capable people being plagued by self-doubt has a name–the Impostor Syndrome.” Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead

For some, the symptoms are short-term, such as when they are taking on a new job. For others, it is a chronic condition that keeps them from reaching their goals their whole lives.

“I don’t just study impostorism, I experience it. And I didn’t just experience it, I inhabited it. It was like a little house I lived in. Of course, no one else knew I was there. It was my secret. It nearly always is. That’s how impostorism gets such a good grip–it pays you hush money. If you don’t tell anyone about those feelings, then people are less likely to think, ‘Hmm…maybe she really doesn’t deserve to be here.’ No need to give them any ideas, right?” Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges

Studies have found that it is common in men and women in a multitude of fields and niches. Students, people who work alone, people who are members of marginalized groups, people in rapidly changing fields (e.g. tech and medicine), and people in fields that are creative in nature (e.g. speaking, music, writing, etc.) have an even more prevalent occurrence of it.

Impostor Syndrome is becoming more prevalent too. The more we use social media, the easier it is to get caught up comparing ourselves to others, and often that comparison is not helpful or accurate. We end up creating stories in our minds about others’ success and allow ourselves to get intimidated.

Signs You May Have Impostor Syndrome

Keep Reading!

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Guest Post: Kathryn Calhoun

Baby Girl Galloway is here! To make my life a bit easier, I’ve reached out to some of the best voices in my sphere of influence and asked them to share their wisdom with you. Each guest author was chosen because I KNOW you’ll learn something from them.

Kathryn also has a great gift for you, “Tech Resource Guide”, that I want you to download here >>> Get “The Resource List”

For Entrepreneurs: The Only 3 Techie Tools

You Need to DIY a Simple, Successful Online Business

When it comes to putting together an online business, the simple truth is that we have a tendency to overcomplicate things…

Some good (?) news though:

It’s almost certainly not your fault.

I mean, if your Facebook feed or email inbox are anything like mine, they’re full-to-bursting with pitches for things that seem like they would be super-duper helpful for your business…

As a result, your online business to-do list ends up looking something like:

  • Build/tweak website
  • Figure out ideal client
  • Get following on social media
    Start doing Facebook Lives
  • Create online course
  • Make Powerpoints
  • Put together a webinar
  • Figure out what the heck a funnel is
  • Learn Facebook Ads
  • Record videos
  • Find affordable tech person

Oof. It’s a lot.

Worse yet, trying to do all that stuff leaves you spending more than you need to, feeling like a failure, struggling with shiny object syndrome, and spending way, way, way more than is necessary.

If you’re somewhere in that ballpark and/or the above feels overwhelming to you, I have MORE good news:

You don’t need to do ANY OF THE ABOVE in order to have a successful online business.

In fact, you can keep it so simple that you can handle the tech BY YOURSELF without an expensive techie person or virtual assistant…

…Even if you’re not techie.

…Even if you’re really, really, really not techie.

I promise.

Keep Reading!

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Guest Post: Dr. Sarah Reiff-Hekking

One of the two P’s that my clients are always into: overcoming Procrastination! So I’m bringing you and article by the time matters expert, Dr. Sarah Reiff-Hekking. Dr. Sarah also has a great free masterclass 3 Keys to Getting Started on the Important Things >>> register here.

Do You Know How to

Convert a Great Idea Into Action?

Do you have a big, great idea?

Have you dreamed up an invention that will revolutionize modern life? Have you sketched out the outline for a motivational book that rivals Tony Robbins? Maybe you have an idea for a side business that you’re sure could work and become full-time – if you ever actually launched it. Or maybe you’re so busy that you’ve barely had time to think beyond what’s on your plate this week… but you *have* always daydreamed about converting a spare room into a writing retreat or recording studio.

March is as good a time as any to let yourself daydream about the ideas you’d like to turn into reality. Frankly, there’s no bad time for that, but March is also International Ideas Month. It’s one of those mysterious made-up holidays whose origins are impossible to trace. At some point, International Ideas Month just showed up on holiday websites devoted to things like National Cheeseburger Day (September 18th 😉)

March is International Ideas Month! Here's how to turn your ideas into action. @TrueFocusCoach Click To Tweet

The origins of International Ideas Month don’t really matter, though. Any excuse to celebrate the power of new ideas is a good one. When you’re feeling stuck and uninspired in your current life, it can be really useful to reflect on what you still want to get done with your time.

Keep Reading!

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