gifts

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Do People REALLY Want To Read Your Book?

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If you read my newsletter (you DO subscribe, right?) you know I regularly expand my comfort zone: so far in 2014 I’ve:

  • Learned how to rappel
  • Done a 5-day backpacking trip
  • Flown a helicopter
  • Went kayaking on Lake Powell during a holiday weekend
  • Learned how to rock climb
  • And these are just the highlights!

Fine me on Facebook for pictures!

Tomorrow I’m expanding my business comfort zone: I’m offering my first-ever free training call.

I LOVE speaking from stage. I can’t sing (or dance or act) but I love being handed a microphone! And this is just another “stage” – although I’ll be a voice on the phone instead of in person.

So why is this expanding my business comfort zone?

Because I’m slamming up hard against one of the misconceptions that keep people from writing their book:

Even if I publish it, nobody will read it. Nobody wants to read what I have to write.

Keep Reading!

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Do YOU Need a New Opt-In Gift?

For the past few weeks I’ve been hard at work on a new gift to give to people when they opt-in to my newsletter list. I’d say 90% of my subscribers join my list BECAUSE they wanted the gift; the *ahem* great content in the weekly newsletter is a bonus. The other 10% find my blog, read a great article and decide they want more articles delivered to their inbox every Tuesday. So an opt-in gift is CLEARLY a really important thing to create and create well!

When I first started with email marketing, back in 2003, it wasn’t really much of a requirement to offer a free gift to encourage people to sign up. Emailed newsletters were still a novelty. (And in some industries they still are!)

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When I sat down to create my new gift, here’s the thought process I went through:

1. Who do I want to attract to my list?

My original opt-in gift was targeted to ANYONE who was interested in self-publishing. But over the course of a year since that gift was new, my target subscriber has been refined to be a coach, speaker, or author.

So when I created a NEW gift, I targeted it directly to who I wanted on my list.

Keep Reading!

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20 Great Gifts For Writers

I always get the best shopping ideas from the gift buying lists! Here’s a list of gifts for writers that I’ve compiled that are sure to thrill any writer on your list. Or maybe you’ll pick up a gift or two for yourself.

With the exception of my HIGHLY recommended leather journal, all items on this list are $25 or less!

FYI: The TITLES are the links to the products!

D’Vyne Wrytes Leather Journal

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I thought long and hard about suggesting a blank journal for the writer in your life. Frankly, we all have something that is “the perfect journal” and I always get a little cranky when I get a journal that doesn’t match that ideal. But Leslie’s stuff is just fantastic and I can’t recommend it enough. I have three or four of her journals!

This isn’t under $25 BUT it is 100% worth the investment!

 

Stephen King’s On Writing: 10th Anniversary Edition: A Memoir of the Craft

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I have a much loved, much dog eared version of the original. Even if you don’t like King’s terrifying stories, he offers fantastic insights into writing novels that can be applied to any type of writing.

Writer’s Block Mug

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Writer’s Block: when your imaginary friends stop talking to you
Because writers drink copious amounts of coffee!

Keep Reading!

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