Many small business owners, especially those with an online presence, understand the importance of writing and publishing a blog or newsletter. Without fail, they write well-researched, relevant content and email it out to their customers and prospects, hoping to gain sales and customers.
What these small business owners/authors don’t realize is that they are leaving easy money on the table! It’s simple to make your content work for you – after it’s initial job!Are you leaving money on the table by not re-using your #blog articles? Click To Tweet
I’m currently working with Ken, the owner of a local brick-and-mortar store; a hugely successful garden center. One of the reasons his business is so successful, even during periods of economic challenges and major road construction, and is still able to compete head-to-head with the Big Box stores in town, is through the quality content that is emailed weekly to subscribers. Ken knows the power of content!
Since the garden center is known as the place to go to for local plants, garden supplies and knowledge, at first glance it looks like all that weekly content is doing exactly what it’s supposed to do: establish credibility and bring people in the door.
There’s work to write, edit, and publish each article. But after the customers are at the garden center, the content is no longer working on Ken’s behalf.
It like the old adage: make your money work for you. Most people agree that it’s better to get even the tiniest fraction of interest on money in a savings account than to have the money sitting in a sock drawer, lazing around. Money earning interest, even a miniscule amount, is money that is working.
So why not treat articles the exact same way? What do you do with your articles after you send out your newsletter or publish them on your blog?
If you archive it on your website and then forget about it, it’s the same as letting your money watch bad daytime TV while hanging out in your sock drawer! Content you’ve already written can be put work for you – bringing in additional dollars from a brand-new market.