Bonus Backfire: How Adding a Bonus to Your Book Can Be a Mistake
As an online business owner, I love launching things to my tribe. I love the free trainings I get to offer, the emails I get to send spreading the word, and I love designing my paid offerings – including the “sweetener” of a bonus.
That little extra that makes you REALLY feel like you’re getting a huge bang for your buck.
The same thing doesn’t hold true for launching your book, though. That “extra” that you’re offering as a bonus with your book can backfire in a big, big way.
I client asked my opinion on adding additional content into her book: additional chapters with resources, tips, and a “plan” to follow.
I suggested against it.
In her industry (health coaching) it’s common to add several bonuses to the main offer. The thought is that you’ll come for the meat of the topic (main offering) but stay for the potatoes, salad, and dessert (bonuses).
After all, when you buy a program for $997 and ALSO receive $2,000 worth of related bonuses, you really feel like you got a lot of bang for your buck, right? The thought is that you’ll come for the meat of the topic (main offering) but stay for the potatoes, salad, and dessert (bonuses).
But that doesn’t translate from the online sale of information to the sale of books through Amazon. In the book publishing world, this “add in a ton of “value” with bonuses” approach often backfires.