I think one of the best types of articles I can post to my blog is an honest product review. And I’m not talking about a review for a product or service that you’ve contacted and begged them to send you a sample so you could write about it! (Although that type of review can be a ton of fun!) Nope, I’m talking about writing an honest review for a product or service that you use every day in your business.
Because I get asked all the time for my opinion about a service I use or how I do something. And I ask others for feedback and suggestions all the time as well. For example, just yesterday, I asked one of the business groups I belong to on Facebook for a recommendation for a service I could use to record a phone call with a client. Several options were tossed out but what really stood out was the comment: “Try XYZ. I’ve had great success and they’re easy to use.” Hello! Personal validation.
This wasn’t a suggestion from somebody who typed into Google: “What’s the best way to record a phone call with a client” and then gave me an answer. I can do that myself! It was a recommendation from one client of XYZ company to me.
What’s the difference between a testimonial and a review?
First off, a testimonial is posted on the other person’s website. Secondly, while giving testimonials is a GREAT way to gain exposure, thank a company for their product, and extoll all it’s virtues, a testimonial is by nature one sided: only the positive. A review, on the other hand, will talk about all the things you love about the product or service but also what isn’t so great. Maybe you love everything about it EXCEPT that you can only reach the customer service on Monday mornings from 9-9:45 am. Or that the software loads slowly. Or it has great functionality but only comes in three colors.