It happens to the best of us, myself included. You go to get a drink at the Idea Fountain only to find somebody didn’t pay the water bill!
Or the fountain is still running but instead of clean, crisp water brimming with wonderful ideas it’s a stagnant trickle filled with bug legs and only provides mediocre ideas.
BOTH happened to me recently.
The second happened in the title of my teleseminar. Everything else was clear and easy: all the benefits, snappy sales copy, email strings, pain points that had ME shivering.
But the title: uninspiring at best. NOT awesome for somebody who is teaching an entire module about how to craft killer titles. I didn’t have any choice except to run with what I had but, ewww, it was bad.
Enter a mentor:
I was on a VIP coaching call and mentioned the launch. It was going well, I was ecstatic with the signups but… There was something missing. She asked what I was calling it – and started to laugh.
“That’s a TERRIBLE title, Kim!” she said between giggles. “Who helped you?”
Pause. The line crackled.
“I came up with it myself,” I muttered.