Vulnerable. It’s a buzz word in the expert industry. Something that you do – on purpose – to show you’re human. To help people relate to you. Experts talk about when they shared their vulnerabilities with their prospects or clients, amazing things happened.
And I pretty much dismissed it as a marketing ploy.
Sure, I love to hear about the trials and triumphs in someone’s life and business. It taps into that part of my brain that also loves gossip and looking at tabloid photos while I’m waiting in the grocery store checkout line.
But true vulnerability? That piece of a soul that is too delicate to be touched, but that still could be shared. There was a part of me that scoffed. Who really wants to put all that out on the Internet for everybody to read? Who wants to read it? What’s the REAL purpose?
But can I tell you something? When you get really vulnerable – the type that makes you squirm a bit – BIG stuff happens.
However – and this is a big caveat – it can’t be for an ulterior motive! If you’re getting “vulnerable” for the “Look at me! Look at me!” part of your personality that isn’t real vulnerability. That’s narcissism.
And because I have strong feelings about the line between private and public, I’ve never gotten really vulnerable in a public forum. (If you’re subscribed to my newsletter, you get more back story but it’s never been really raw.)
Until last week.