I’d say nearly all of the authors I work with have given exactly half a minute’s thought to one of the most critical pieces of their published book: the back jacket copy.
That’s because as an author you get so caught up with creating the MEAT of the book, the content of the book, you tend to let the idea of marketing slip by the wayside. Or worse yet, think that somebody else will do it for you!
And it’s true that many publishing options will give you guidance, and traditional publishing will even write the back jacket copy for you, that never gives you a Get Out of Jail Free card when it comes to not even thinking about all the marketing that goes into publishing and selling a book!5 Tips to Writing Your Book's Description & Back Cover Copy Click To Tweet
So, just how do you write the back jacket copy? Here are five tips:
1. It’s MARKETING copy!
Nobody cares that you spent 3,000 hours writing the book! They want to know what they’re getting. So you need to tell them what’s in it for them – what transformation are they getting.
Think of it as marketing copy that might appear on your website for your opt-in gift: it touches their pain and promises to solve it. The copy wants to convince the readers to pick up the book, buy it, and READ it. Focus on the benefits!