As I’ve been marketing my ghost blogging services, I’ve been told a few times, “I don’t need a ghost blogger, I have guest bloggers.” This comment made me realize that maybe business owners don’t necessarily realize the differences between the two AND know the advantages of each.
A guest blogger is someone who has been invited (or offered) to write a guest post on your blog. Usually, a guest blogger will be an expert in their industry and will work in the same industry or a complimentary industry.
- Using a guest blogger from time to time can give you a much needed break in posting. Lining up a guest on your blog is a great idea when you know you’ll be too busy to writ
e great content, like when you’re launching a new product or going on vacation.
- You can offer your readers a perspective on something that is outside your area of expertise. For example, I have a guest blog post coming up that is written by a healthy lifestyle and success coach. It will be about healthy, computer friendly snacks. This relates to what I write about since I assume that most of my readers and clients spend large amounts of time at the computer.
- You can feature a client, business associate, or vendor and build your relationship with them. It’s a great way to help somebody else build their credibility by getting in front of your people.
Cons: Keep Reading!
I look at a lot of blogs: friends’, business associates’, clients’, for-fun blogs. One of the items that I always check out is how often are the blogs being updated. Weekly? Monthly? Not in a while? Or, the kiss of death, the “I’m-Not-Sure-How-Long-Ago-This-Was-Updated”.
You know the date stamp I’m talking about, right? It appears somewhere on a post and gives the date (and sometimes time) the post was published. Here are some examples:
I think there is a school of thought out there that says, “If I can’t update on a regular schedule, I’ll take off the date stamp so people can’t tell I don’t post weekly.”
Not posting the date of your post is a kiss of death. Not because it makes the reader think, “Oh this is a recent post” but because it makes the reader think: “IS this a recent article? Is it still relevant?” Or, the even scarier thought: “Is this business still in business?”
Sure, no date stamp on a post means your reader doesn’t know for certain it’s been three months since your last blog update. But it also means that your reader figures out quickly that you don’t post regularly on the blog. If you did post regularly, you’d want to make sure the reader was aware so you’d have a time stamp!
Circular logic? You betcha!
But it doesn’t change the fact that your blog needs a date on each post. If you only post once a month then your reader will clearly see from your post’s dates that you update once a month. If you post weekly then she’ll clearly see that it’s important to you to offer her new contact every week.
Have you heard of NaNoWriMo? It stands for National Novel Writing Month and every November 1, participants from around the world begin working towards the goal of writing a 50,000-word novel by 11:59 p.m. on November 30. The “rules” state that you can plan, outline, think, and research as much as you want in October, but on November 1, you start a brand-new novel with no words already written.
I’m in the last stages of publishing a highly-technical manuscript for a client. As part of my standardization, I have to make sure that the way the author expresses units of measure is not only consistent but also verify that it should be expressed as a singular or plural unit of measure.
Before this project, I honestly didn’t give much thought to the difference between “2 feet” and “2-foot” or “10 inches” and “10-inch.”
Here’s a down & dirty way to remember:
The singular, with a dash between the number and the singular form of the measurement, is used when you’re talking about a unit of measure. For example, a 10-inch section of board or a two-foot gap.
The plural is used when you’re talking about how many. For example, space the nails 10 inches apart.
This question came up at an event I was at this past weekend. Especially the related questions:
Is there even a difference?
Does it matter?
While there are some experts who claim that anything posted on a blog is by nature, a blog post, I can agree that content of any length, posted to a blog can be considered a “blog post” but that’s just splitting hairs! The difference is in the way the two are used.