Part 2: Why You Shouldn’t Write A Book (or What to Do When Your Business Coach Tells You it’s Time to Write a Book)
Last week I told you that you shouldn’t write a book – read that here.
Today, I want to share another reason why you should NOT write a book – and it goes hand-in-hand with the “because someone told your story should be a book.”
The other time you should NOT write a book is as a feather-in-your-cap moment. As in, you’ve got a coach, mentor, or advisor telling you that you’ve reached a certain level of fame and it’s time to write your book.
Oh that just makes me cringe!
Now I firmly believe that books are great to build your credibility and expertise. Being a published author is GREAT cred.
Why You Shouldn’t Write A Book (or What to Do When Your Business Coach Tells You it’s Time to Write a Book) Click To TweetBut only if you’re writing your book because YOU want to – because you’re ready to share your message.
Years ago, I edited a book for a client. And let me tell you friend… it was BORING. Like dry-as-dust boring. If I wasn’t being PAID to read it… I would have stopped.
When I asked her, gently, about WHY she wanted to write a book (because I was going to offer my writing coaching to help her out!) she told me:
I’m at the place in my business I just SHOULD write a book.
You figured that out correctly: she had no burning desire to write her book. It was just another thing to check off – like creating a sales page, opt-in gift, or setting up a social media profile.
No WONDER the book was so boring – there was ZERO heart in it.
After a few lackluster sales, the book slipped into Amazon oblivion.