Using Stories to Engage the Readers
It’s the middle of February. Technically, we’ve only been in tax season for two weeks since we couldn’t even START until January 31. But I’m already planning my after-tax-season reward. (My family owns a tax practice, in case you’re wondering why I mention tax season!)
What does this have to do with writing, publishing, or blogging?
Because my after-tax-season reward is a five-day long backpacking trip along the Verde River. And I’m already starting to collect notes for the book I’ll write after the adventure!
Let me tell you about the trip so you have a frame of reference. Ben (and Pete-dog) and I are being dropped off at the bridge at Perkinsville Ranch the afternoon of April 16th (Wednesday). Our pull-out point is 23 miles upriver at the bridge at Old Highway 89. This happens to be the headwaters of the Verde River. Since it’s such a long trip, I’ve already started getting in shape to be hauling a 35 pound pack up hills and around bushes. Oh, by the way, there’s no trail! I’m calling it the bridge-to-bridge trip and have been boring the tax clients to death talking about it!
So what am I doing differently about this writing project than any other project? Well, first off, even though this is a non-fiction project, like most of what I write, it’s a very different type of project because I’m planning a memoir of sorts about the trip. It’ll be non-fiction insomuch as that the trip actually HAPPENED but I want to write it with all the tension and story arcs that usually accompany fiction.
- There will be characters: me, my boyfriend Ben, his dog Pete.
- There will be tension: hopefully just the type with weather, flora, fauna, and sore muscles.
- There will be change or growth in the character: I’m a different person now than I’ll be at the end of the trip.
Staying true to my non-fiction, how-to loving roots, I’m also planning on incorporating a bunch of backpacking tricks and tips that I discover both in the planning stages and once the trip is underway. And I know what I DON’T want the book to be like: boring! I’ve read a few memoirs recently that were set during really fascinating periods in the authors’ lives. But the narrative reads more like a grocery list than an exciting adventure.
While on the trip, I’ll be sucking it up and hauling the extra weight for a journal and writing utensils. (I’m not an ultra-light backpacker, by any stretch of the imagination but I don’t usually pack extra stuff either!) I’ll be taking lots of notes; not only about what happens (facts) but also about the “other” stuff, the emotional side of the journey.
Then, when I’m at home, I’ll weave the more factual, how-to information, into the narrative of the trip.
I’m sure you’re wondering by now how am I going to make this relevant to you, right?
Let me ask you this: have you been engaged with my story so far? Have you imagined what you would do if you decided to undertake this adventure? Maybe you’ve thought about just how much a 35 pound backpack weighs. Or what sleeping in a tent for four nights would feel like. Imagining what you’d take to eat.
By telling you something personal and letting you help me dream-build about my trip, I’m engaging you into my article.
Rather than just a boring article that says:
Use personal stories, client examples, and metaphors to help your clients engage with your content.
I’m illustrating the concept by explaining about my trip.
But I want to caution you to always keep the end in mind. The goal of this article is to illustrate how using a story can help your readers engage with fact-based materials. However, in my excitement about my trip, it very easily could have JUST turned into an article about this upcoming trip. And while that may be interesting to some, it really has nothing to do with the focus of my business.
Use personal #stories to engage with your readers - especially in #business articles. Click To TweetAlways keep the end in mind but use personal stories to help your readers resonate with your message, learn more about you as a person, and engage with your content. There’s a saying in network marketing that is 100% applicable when you’re writing:
Facts tell but stories sell.
Stories can be about you personally or about the results or successes that your clients have achieved. When you interject more of your personality into the article, your readers feel like they know you and you become more of a real person. This really increases your know, like, trust factor.
So try it in your own writing. Instead of just relating the facts, open yourself up and really share with your readers!
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