Are Your Book Bonuses on Target (for your reader)?
Bonuses are yummy! Last weekend I was at a 3-day live event where one presenter made a $197 offer to attend another event later in the summer and the bonuses was a course valued at $2K. Score!
I felt like I was getting a STEAL for my $200. Yummy.
And as an online business owner, I’ve been trained to make sure I’m including the “sweetener” of a bonus.
Yes, bonuses matter to me! That little extra that makes you REALLY feel like you’re getting a huge bang for your buck. The thought is that you’ll come for the meat of the topic (main offering) but stay for the potatoes, salad, and dessert (bonuses).
After all, when you buy a program for $997 and ALSO receive $2,000 worth of related bonuses, you really feel like you got a lot of bang for your buck, right? The thought is that you’ll come for the meat of the topic (main offering) but stay for the potatoes, salad, and dessert (bonuses).
Books are the same, right?
The same rule of bonuses just doesn’t hold true for launching your book, though. That “extra” that you’re offering as a bonus with your book can backfire in a big, big way.
I client asked my opinion on adding additional content into her book. She’s in health coaching so she wanted to go beyond the recipes to include additional chapters with resources, tips, and a “plan” to follow.
I suggested against it.
In fact, I MOSTLY suggest against adding a ton of bonuses to the book. Read on.
In the book world, this “add in a ton of “value” with bonuses” approach often backfires.
Your reader purchased your book for a very specific reason; they were looking for a very specific solution. Offering them more than what they came for usually doesn’t scream “BONUS INFO! This author really knows her stuff!”