message

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All Roads Lead to … Your Message

As so often happens, I’ve had a collection of conversations recently that all circle the same theme:

Message.

It’s not a specific message – but the importance of knowing your message, honoring it, living it. Message, your message that you want to bring forth into the world, isn’t your elevator pitch, it’s not your branding, logo, or colors. Message isn’t a single slice of who you are or what you stand for—it’s how everything that makes you YOU come together in a way that is powerful and unique.

Take me for example. I could list out who I “am” in a bunch of bullets:

  • Author
  • Wife
  • Mother
  • Backpacker
  • Artist
  • Believer
  • Used-to-be-Blonde
  • Blue eyes
  • Woman
  • Curvy
  • Hispanic (yes, for real!)

Or I can create a list of what I believe. Or the books I love. The music that moves me. The places I’ve lived.

But no matter how much I tell you, how much I try to show you, these are all facets of myself and how I choose to show up in the world, at any given moment, and with whom I’m appearing.

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Message, Marketing, and Getting Messy

Let’s talk about your message – and why it is the center of your book AND your marketing.

(Don’t panic that I said ‘marketing!’)

Think about it:

Your message is the bigger reason why you’re writing your book. Why you’ve created your business. Why you get passionate and impassioned.

It’s the center to everything – and everything revolves around it.

For me, I tell you, over and over, that your message matters. That you’re worthy of writing it, sharing it, living-and-breathing it.

But your message impacts me in a bigger, deeper way.

MY message, my why, is to get these precious messages out into the world—where they can do good. Where a message (your message) can bring love and hope to somebody who is struggling, afraid, in pain.

(Not all messages are heavy! That’s important too!)

So how does your book’s message relate to your marketing?

Because all too often we try to divorce the two.

Stop trying to divorce your MESSAGE from your MARKETING! #messagematters Click To Tweet

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What Message Are YOU Meant to Share in Your Book?

Lean in. Let me tell you a secret:

Your. Message. Matters.

My darling author, you are the only person on the whole planet who is the unique sum of your experiences, feelings, knowledge, and opinions. All that comes together into your own world-view.

You might catalog and classify your opinions through the lenses of your life like:

  • Political party
  • Religion (or lack thereof)
  • Where you live
  • Ethnicity
  • Culture
  • Gender

Or what you think about marriage, guns, equality, feminism, or the importance of bananas in smoothies.
Your message has nothing to do with your LABELS. Do you know what your message is? Find out here: Click To Tweet

But you are so much than your labels or affiliations! There are things you care about – passionately, deeply – that you know you are meant to share with the world.

THIS is your message.

It is the information, the message, the transformation only you can share. And it matters.

Your message matters to you (of course!) but more importantly, it matters to the people you’re meant to reach.

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The World Needs You – Your Message Matters

Do you ever tell yourself…

My book doesn’t matter. People have written about this before. What could I possible say that would make a difference?

051016-DesireThat, my dear, is stinkin’ thinkin’.

Your. Message. Matters.

I was at a marketing training this month and the topic of having a Big Idea for your marketing (and business) came up. Even with my years of helping people to finally write (and publish!) their books, I couldn’t see my Big Idea. It’s like trying to see your own nose – you just can’t unless you use a mirror.

In talking it through we realized that my Big Idea was the one thing I say to ALL of my clients, prospects, people I meet at events, etc.

Your. Message. Matters.

#1 reason why you need to write your book: Your Message Matters. #amwriting #YourMessageMatters Click To Tweet

Here’s the thing: you are the only person on the whole planet who is the unique sum of your experiences, feelings, knowledge, and opinions. All that comes together into your own world-view.

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