message

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Oh no! A Book on My Topic Has Already Been Written!

Books are a GREAT way to be seen as the go-to expert for your topic. So it can feel like you’ve missed your opportunity if you do an Amazon search and discover that a similar book has already been written.

Time to give up, right?

Wrong!

Come on, you KNOW what I’m going to tell you:

Your Message is completely unique to you. It’s your story to tell – and nobody can share it like you can.

Your book's Message is completely unique to you. It’s your story to tell – and nobody can share it like you can. Click To Tweet

More than that, there is a person out there who doesn’t want A book about your topic… they are searching for YOUR book (and only you will do.)

Message is what you bring to the world – and only you can bring it.

Message is as indivisible from who you are as your skeleton is from your body; one cannot exist without the other.

Message is what sets your book apart from any others on the TOPIC – it’s something that can’t be duplicated, replicated, or copied.

Message can also be…

Elusive.

It’s one thing for me to assure you that your book WILL make a difference to your reader BECAUSE of your unique message.

It’s another thing entirely to FIND your message – and be able to articulate it in a way that allows your reader to feel your heart, know that they aren’t alone, and create the soul-to-soul connection that IS Message.

That’s why, in Finally Write Your Book, we START with Message:

  • What is it.
  • How to uncover yours (hint: the Slide Up Sideways Method is key to pinning down Message in all its elusiveness.)
  • How to craft it on the page.
  • Why it matters so much to your reader.

Starting writing your book FROM knowing your Message is also the difference between a book that matters… and just a book. It’s the key to keeping you in the writing flow, coming back to your daily writing habit, and a project you pick up occasionally in a flurry of activity and then pop back into the drawer.

And here’s the GREAT news for you:

“REVEALING Your Message” is Step 1 in my PROVEN course, Finally Write Your Book.

Instead of trying to figure it ALL out on your own — and getting derailed by an Amazon search on your book’s topic — you need to go check out my proven course, “Finally Write Your Book.” The great news:

You can get a free virtual training that will help you get started with your book, give you a taste of my teaching style, AND cut off the #1 Mental Monster (TM) that’s keeping you stuck. Go check it out here >>> http://finallywriteyourbook.com/5Steps

 

 

Are you hiding your message?

You have a message to share with the world. And you’re taking steps to get it out—writing your book, creating a business, building an email list, being active on social media.

And yet…

You’re harboring a deep-seated fear of having all those efforts actually pay off. You want to make a difference in the world but… do you really have to be a celebrity to do that?

Friend, I’m with you.

For every time when I’m like:

I’m so SICK of being invisible! I’m awesome. My work is awesome! My message matters. I TOTALLY should be serving more clients, having more interviews, and being Out There more! I’m going to be more visible! Post more. More videos. More emails! More! More!

There’s an equal day that says:

Oh look… my comfy sweatshirt. I don’t want to get out there today—it’s too hard, takes too much time, doesn’t yield results, and I *might* have to comb my hair and put on makeup. I think I’ll hide behind my computer instead.

Being visible is scary. It means that you’re out there in a place where you CAN be judged. (It doesn’t mean you WILL be judged. It just means you COULD be judged!)

So what do you do?

1. Remember your message.

Every time I want to stay in quiet anonymity, I remember MY message:

To help my authors share their messages so that they can be a positive impact on the world.

How can I do that if I’m hiding? So I think about you, my friend, and that if I’m invisible to you, you’re invisible to who needs YOU the most.

2. You’re not as big of a deal as you think.

We’re a big deal to ourselves and we’re a big deal to those closest to us. We want to make a Big Impact on the people we’re meant to serve.

But how many people IS that really?

100? 1,000? 50,000? 250,000?

There are BILLIONS of people on the planet. And the biggest influencers I personally know (not the “celebrities I’m guessing about) have an honest-to-God reach of well under a million people.

Be a HUGE deal to the people to whom you can impact… and forget the rest.

3. Do the thing that scares you.

Keep Reading!

Embodying Your Book’s Message

Let’s feel into (as opposed to think about) the importance of knowing your message, honoring it, living it.

Message isn’t marketing. It’s not jargon or an “I help” statement. It’s not always clean and pretty; it’s the soul-to-soul, heart-to-heart connection that you create with another human on the planet.

Message, your message that you want to bring forth into the world, isn’t your elevator pitch, it’s not your branding, logo, or colors. Message isn’t a single slice of who you are or what you stand for—it’s how everything that makes you YOU come together in a way that is powerful and unique.

Take me for example. I could list out who I “am” in a bunch of bullets:

  • Believer
  • Wife
  • Mother
  • Entrepreneur
  • Backpacker
  • Artist
  • Used-to-be-Blonde
  • Blue eyes
  • Coach
  • Friend
  • Funny
  • Woman
  • Curvy
  • Hispanic (yes, for real!)

Or I can create a list of what I believe. Or the books I love. The music that moves me. The places I’ve lived. The secrets I carry. The things about me that could be interesting but maybe not relevant:

  • I was an intern for NASA
  • I have a curled-over toe
  • I’m right-handed
  • I’ll sing in the car, but not the shower
  • I never sucked my thumb
  • I don’t like bananas…

Keep Reading!

How Your Book Stays Relevant

The guiding principle of everything I do with clients, every single interaction, training, VIP call, decision… EVERYTHING boils down to one thing:

How can I help them get this message out into the world?

Because, my fellow author,

Your Message Matters.

It’s easy for that to devolve into a catch phrase or marketing jargon. But that isn’t how I see message at all.

Message, at its core, is how you connect to another human on the planet – soul to soul, heart to heart.

Think of the last time you had a connection like that. Perhaps it was with your child, your spouse, your best friend…

It was a connection that was so deep and pure you just KNEW what the other person was feeling. It transcended words – and often words weren’t even needed. In that moment of connection, you both felt heard, understood, loved. You knew that you were precious, and your companion knew that too.

That, my darling author, is what message feels like.

Nothing in there was marketing jargon. It wasn’t a soundbite, it didn’t boil down to a motto, catch phrase, or mission statement. Keep Reading!

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Marketing Your Book to Bestseller Doesn’t Have to Be So Hard!

Let me lay it out for you:

You’re making the marketing of your book too complicated.

You’re making it too hard.

And you’re dreams (and readers) are suffering!

I don’t {necessarily} mean your book’s topic or the writing process – although it’s been my experience that most people make that too complicated too.

Nope. I’m talking about the Idea of a Bestselling Book.

Having a bestseller feels like a pipe dream. Like you have to have a Big Reach, Hundreds of Sales, and a Massive PR Campaign to make it all work. (And that ALL of those things, yes, have capital letters!)

My darling author, you’re getting all wrapped up with the peripherals and you’re forgetting the three things that really matter:

1. Your Message

The message you want to share in your bestselling book is the guiding light, the golden thread, it’s the REASON you’re writing at all.

I believe, deep in my heart, that your message matters to the world. That your message is the reason you’re here – and the reason you’re meant to help someone. It’s the foundation of your book and your work in the world.

And you’ve been trying to make your message fancy. And have it down pat – like an elevator speech.

Give it over, already!

Your Message Matters. (Full stop.)

It matters in a heart-to-heart, soul-to-soul connection. It matters in a you’ve-had-a-bad-day, let-me-hold-your-hand way.

Your message matters. Don't let it be missing from your book! #amwriting #bestsellingbook Click To Tweet

You aren’t being judged on the words you use but on your clarity of heart. Show your heart, use words that are honest and real.

2. Your Marketing

Gasp! I said… marketing.

Breathe.

Again.

It’s not a complicated Super Bowl commercial.

Marketing is the way you’ll share your message – which is the vehicle for your book.

Marketing is:

  • Being authentic.
  • Being clean and clear.
  • Being attractive.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people.

Stop stressing about Facebook ads, click through rates, and Instagram stats. You’re missing the POINT of marketing.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people. Learn how to market your book. Click To Tweet

The point is to be a lighthouse in the dark, calling attention to your message.

3. Your Movement

We all want to create movement in the world – to be the spark that starts the fire. And suddenly… we’re wondering if our matches are wet.

ENOUGH!

This is where you’re REALLY overcomplicating your bestselling book! Because your movement is taking people from readers to DOERS. If you’re in business, it means moving them into your client roster.

Yes, it’s about the potential to bring in new clients and earn some money.

But more than that, it’s about bringing the Big Change to the people that you’re here to help. It’s taking your message beyond “just” a book and creating a tidal wave of movement and momentum that can change lives.

Your book CAN change lives. Are you ready to unleash it on the world? Click To Tweet

I want to break this down and teach it to you, message, marketing, and movement, in an easy-to-understand and easy-to-implement way. It starts when you join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening June 9-11, 2020 during a VIRTUAL EVENT.

During our 3 (virtual) days together, you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

You will leave this virtual event transformed. Because you are uniquely gifted with a powerful message that will impact countless lives and change countless hearts. So let’s get this this show on the road. Register today! Even though this is a virtual event, I’m limiting registration to just 50 authors.

Reserve Your Seat.

Your Message Matters (and yes, it IS still relevant!)

The guiding principle of everything I do with clients, every single interaction, training, VIP call, decision… EVERYTHING boils down to one thing:

How can I help them get this message out into the world?

Because, my fellow author,

Your Message Matters.

It’s easy for that to devolve into a catch phrase or marketing jargon. But that isn’t how I see message at all.

Message, at its core, is how you connect to another human on the planet – soul to soul, heart to heart.

Think of the last time you had a connection like that. Perhaps it was with your child, your spouse, your best friend…

It was a connection that was so deep and pure you just KNEW what the other person was feeling. It transcended words – and often words weren’t even needed. In that moment of connection, you both felt heard, understood, loved. You knew that you were precious, and your companion knew that too.

That, my darling author, is what message feels like.

Nothing in there was marketing jargon. It wasn’t a soundbite, it didn’t boil down to a motto, catch phrase, or mission statement. Keep Reading!

Everything that Is YOU – Comes Together. Your Message.

Let’s feel into (as opposed to think about) the importance of knowing your message, honoring it, living it.

Message isn’t marketing. It’s not jargon or an “I help” statement. It’s not always clean and pretty; it’s the soul-to-soul, heart-to-heart connection that you create with another human on the planet.

Message, your message that you want to bring forth into the world, isn’t your elevator pitch, it’s not your branding, logo, or colors. Message isn’t a single slice of who you are or what you stand for—it’s how everything that makes you YOU come together in a way that is powerful and unique.

Take me for example. I could list out who I “am” in a bunch of bullets:

  • Believer
  • Wife
  • Mother
  • Entrepreneur
  • Backpacker
  • Artist
  • Used-to-be-Blonde
  • Blue eyes
  • Coach
  • Friend
  • Funny
  • Woman
  • Curvy
  • Hispanic (yes, for real!)

Or I can create a list of what I believe. Or the books I love. The music that moves me. The places I’ve lived. The secrets I carry. The things about me that could be interesting but maybe not relevant: Keep Reading!

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