message

Are you hiding your message?

You have a message to share with the world. And you’re taking steps to get it out—writing your book, creating a business, building an email list, being active on social media.

And yet…

You’re harboring a deep-seated fear of having all those efforts actually pay off. You want to make a difference in the world but… do you really have to be a celebrity to do that?

Friend, I’m with you.

For every time when I’m like:

I’m so SICK of being invisible! I’m awesome. My work is awesome! My message matters. I TOTALLY should be serving more clients, having more interviews, and being Out There more! I’m going to be more visible! Post more. More videos. More emails! More! More!

There’s an equal day that says:

Oh look… my comfy sweatshirt. I don’t want to get out there today—it’s too hard, takes too much time, doesn’t yield results, and I *might* have to comb my hair and put on makeup. I think I’ll hide behind my computer instead.

Being visible is scary. It means that you’re out there in a place where you CAN be judged. (It doesn’t mean you WILL be judged. It just means you COULD be judged!)

So what do you do?

1. Remember your message.

Every time I want to stay in quiet anonymity, I remember MY message:

To help my authors share their messages so that they can be a positive impact on the world.

How can I do that if I’m hiding? So I think about you, my friend, and that if I’m invisible to you, you’re invisible to who needs YOU the most.

2. You’re not as big of a deal as you think.

We’re a big deal to ourselves and we’re a big deal to those closest to us. We want to make a Big Impact on the people we’re meant to serve.

But how many people IS that really?

100? 1,000? 50,000? 250,000?

There are BILLIONS of people on the planet. And the biggest influencers I personally know (not the “celebrities I’m guessing about) have an honest-to-God reach of well under a million people.

Be a HUGE deal to the people to whom you can impact… and forget the rest.

3. Do the thing that scares you.

Keep Reading!

Embodying Your Book’s Message

Let’s feel into (as opposed to think about) the importance of knowing your message, honoring it, living it.

Message isn’t marketing. It’s not jargon or an “I help” statement. It’s not always clean and pretty; it’s the soul-to-soul, heart-to-heart connection that you create with another human on the planet.

Message, your message that you want to bring forth into the world, isn’t your elevator pitch, it’s not your branding, logo, or colors. Message isn’t a single slice of who you are or what you stand for—it’s how everything that makes you YOU come together in a way that is powerful and unique.

Take me for example. I could list out who I “am” in a bunch of bullets:

  • Believer
  • Wife
  • Mother
  • Entrepreneur
  • Backpacker
  • Artist
  • Used-to-be-Blonde
  • Blue eyes
  • Coach
  • Friend
  • Funny
  • Woman
  • Curvy
  • Hispanic (yes, for real!)

Or I can create a list of what I believe. Or the books I love. The music that moves me. The places I’ve lived. The secrets I carry. The things about me that could be interesting but maybe not relevant:

  • I was an intern for NASA
  • I have a curled-over toe
  • I’m right-handed
  • I’ll sing in the car, but not the shower
  • I never sucked my thumb
  • I don’t like bananas…

Keep Reading!

How Your Book Stays Relevant

The guiding principle of everything I do with clients, every single interaction, training, VIP call, decision… EVERYTHING boils down to one thing:

How can I help them get this message out into the world?

Because, my fellow author,

Your Message Matters.

It’s easy for that to devolve into a catch phrase or marketing jargon. But that isn’t how I see message at all.

Message, at its core, is how you connect to another human on the planet – soul to soul, heart to heart.

Think of the last time you had a connection like that. Perhaps it was with your child, your spouse, your best friend…

It was a connection that was so deep and pure you just KNEW what the other person was feeling. It transcended words – and often words weren’t even needed. In that moment of connection, you both felt heard, understood, loved. You knew that you were precious, and your companion knew that too.

That, my darling author, is what message feels like.

Nothing in there was marketing jargon. It wasn’t a soundbite, it didn’t boil down to a motto, catch phrase, or mission statement. Keep Reading!

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Marketing Your Book to Bestseller Doesn’t Have to Be So Hard!

Let me lay it out for you:

You’re making the marketing of your book too complicated.

You’re making it too hard.

And you’re dreams (and readers) are suffering!

I don’t {necessarily} mean your book’s topic or the writing process – although it’s been my experience that most people make that too complicated too.

Nope. I’m talking about the Idea of a Bestselling Book.

Having a bestseller feels like a pipe dream. Like you have to have a Big Reach, Hundreds of Sales, and a Massive PR Campaign to make it all work. (And that ALL of those things, yes, have capital letters!)

My darling author, you’re getting all wrapped up with the peripherals and you’re forgetting the three things that really matter:

1. Your Message

The message you want to share in your bestselling book is the guiding light, the golden thread, it’s the REASON you’re writing at all.

I believe, deep in my heart, that your message matters to the world. That your message is the reason you’re here – and the reason you’re meant to help someone. It’s the foundation of your book and your work in the world.

And you’ve been trying to make your message fancy. And have it down pat – like an elevator speech.

Give it over, already!

Your Message Matters. (Full stop.)

It matters in a heart-to-heart, soul-to-soul connection. It matters in a you’ve-had-a-bad-day, let-me-hold-your-hand way.

Your message matters. Don't let it be missing from your book! #amwriting #bestsellingbook Click To Tweet

You aren’t being judged on the words you use but on your clarity of heart. Show your heart, use words that are honest and real.

2. Your Marketing

Gasp! I said… marketing.

Breathe.

Again.

It’s not a complicated Super Bowl commercial.

Marketing is the way you’ll share your message – which is the vehicle for your book.

Marketing is:

  • Being authentic.
  • Being clean and clear.
  • Being attractive.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people.

Stop stressing about Facebook ads, click through rates, and Instagram stats. You’re missing the POINT of marketing.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people. Learn how to market your book. Click To Tweet

The point is to be a lighthouse in the dark, calling attention to your message.

3. Your Movement

We all want to create movement in the world – to be the spark that starts the fire. And suddenly… we’re wondering if our matches are wet.

ENOUGH!

This is where you’re REALLY overcomplicating your bestselling book! Because your movement is taking people from readers to DOERS. If you’re in business, it means moving them into your client roster.

Yes, it’s about the potential to bring in new clients and earn some money.

But more than that, it’s about bringing the Big Change to the people that you’re here to help. It’s taking your message beyond “just” a book and creating a tidal wave of movement and momentum that can change lives.

Your book CAN change lives. Are you ready to unleash it on the world? Click To Tweet

I want to break this down and teach it to you, message, marketing, and movement, in an easy-to-understand and easy-to-implement way. It starts when you join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening June 9-11, 2020 during a VIRTUAL EVENT.

During our 3 (virtual) days together, you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

You will leave this virtual event transformed. Because you are uniquely gifted with a powerful message that will impact countless lives and change countless hearts. So let’s get this this show on the road. Register today! Even though this is a virtual event, I’m limiting registration to just 50 authors.

Reserve Your Seat.

Your Message Matters (and yes, it IS still relevant!)

The guiding principle of everything I do with clients, every single interaction, training, VIP call, decision… EVERYTHING boils down to one thing:

How can I help them get this message out into the world?

Because, my fellow author,

Your Message Matters.

It’s easy for that to devolve into a catch phrase or marketing jargon. But that isn’t how I see message at all.

Message, at its core, is how you connect to another human on the planet – soul to soul, heart to heart.

Think of the last time you had a connection like that. Perhaps it was with your child, your spouse, your best friend…

It was a connection that was so deep and pure you just KNEW what the other person was feeling. It transcended words – and often words weren’t even needed. In that moment of connection, you both felt heard, understood, loved. You knew that you were precious, and your companion knew that too.

That, my darling author, is what message feels like.

Nothing in there was marketing jargon. It wasn’t a soundbite, it didn’t boil down to a motto, catch phrase, or mission statement. Keep Reading!

Everything that Is YOU – Comes Together. Your Message.

Let’s feel into (as opposed to think about) the importance of knowing your message, honoring it, living it.

Message isn’t marketing. It’s not jargon or an “I help” statement. It’s not always clean and pretty; it’s the soul-to-soul, heart-to-heart connection that you create with another human on the planet.

Message, your message that you want to bring forth into the world, isn’t your elevator pitch, it’s not your branding, logo, or colors. Message isn’t a single slice of who you are or what you stand for—it’s how everything that makes you YOU come together in a way that is powerful and unique.

Take me for example. I could list out who I “am” in a bunch of bullets:

  • Believer
  • Wife
  • Mother
  • Entrepreneur
  • Backpacker
  • Artist
  • Used-to-be-Blonde
  • Blue eyes
  • Coach
  • Friend
  • Funny
  • Woman
  • Curvy
  • Hispanic (yes, for real!)

Or I can create a list of what I believe. Or the books I love. The music that moves me. The places I’ve lived. The secrets I carry. The things about me that could be interesting but maybe not relevant: Keep Reading!

How an ‘Unusual Conversation’ Can Lead to Your Message

Message.

I talk about it a lot. This isn’t your elevator pitch, your “I help” statement, or marketing jargon. Your message goes deeper than those things into your heart. It’s not WHO you help, but the deep reason why you are called to do it. Maybe even more than called—you have to honor your message the way you have to breathe.

For something that is so important, it can be brutally hard to find it, bring it forth from your soul to your conscious mind, and then (and only then) wrap it in marketing language so other people can really hear you.

Sometimes the easiest way to find your message is to gently sidle up to it, sideways, like you would sit next to a skittish animal, not making eye contact.

Sometimes, what you really need to do is to follow a passion that lights you up, but has “nothing: to do with your business or the work you do in the world.

For me, that was how I finally unlocked my message. By honoring the parts of me that didn’t fit the books-writing-copy bits of who I am but were just as much a part of myself as my hand or foot.

I was recently on a podcast with Dan Faulknor of Unusual Conversations getting to talk about one of those parts. Listen here.
Keep Reading!

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