marketing

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Kim’s Top 5 Tips for Book Marketing

For most of the year, I’m talking about writing your book. But for the next few weeks, until May 31, I get to focus on publishing and marketing your book – leading up to an invite for you to join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening virtually June 9-11, 2020.

During our 3 (virtual) days together, you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

Reserve Your Seat.

So let me give you my top five book marketing tips. (Hint: #5 is going to be that you need to come to the event.)

1. Cultivate Your People

It isn’t enough to ONLY talk to your tribe (email or social media) when you’re launching. That says:

I only want you when I want your money!

You’ve got to cultivate that relationship YEAR ROUND, week in and week out. If you’ve watched me at all, you’ll know that EVERY Tuesday I post an article and send out an email. Every.Single.Tuesday. (And I have for the last eight years!)

It isn’t enough to ONLY use your list when you’re launching. That says: I only want your money! You’ve got to cultivate a relationship YEAR ROUND, week in & week out. Click To Tweet

Not to brag (much) but this way that we stay in contact is critical. It allows me to be top of mind, and top of your inbox.

Where I don’t do a great job is on social media. While I might post on Facebook a few times a week, I’m not always intentional ENOUGH about talking to my people. Reminding them how I can help them and offering more value.

We’re going to talk about how to do this – without making yourself crazy – at “Your Bestseller – LIVE! Market Your Message to Bestseller Status”. Register Here.

2. An “Older” Book CAN be a Bestseller

So you published your book and you’re getting lackluster sales. Or no sales at all.

That doesn’t mean you should throw in the towel! Or write it off.

For my client, Holly Doherty, we took a book that was already published, “The Self-Worth Solution for Smart Entrepreneurs: Know Your Self-Worth, Grow Your Net Worth” and did a launch that created a bestseller AND sparked additional, long-term sales.

The thing to remember is that books are a long-term way to share your message. A book launch, as powerful as it is, is a moment in time. Your book has staying power!

One of my books regularly hits the bestseller in its genre every summer (it’s a book of campfire stories) and then slips down the charts the rest of the year. Regardless, that title alone brings me thousands of dollars every year – and shares my message.

At “Your Bestseller – LIVE! Market Your Message to Bestseller Status”, we’ll be going deep into how you can make sure that your book IS positioned for long-term sales.

Keep Reading!

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Marketing Your Book to Bestseller Doesn’t Have to Be So Hard!

Let me lay it out for you:

You’re making the marketing of your book too complicated.

You’re making it too hard.

And you’re dreams (and readers) are suffering!

I don’t {necessarily} mean your book’s topic or the writing process – although it’s been my experience that most people make that too complicated too.

Nope. I’m talking about the Idea of a Bestselling Book.

Having a bestseller feels like a pipe dream. Like you have to have a Big Reach, Hundreds of Sales, and a Massive PR Campaign to make it all work. (And that ALL of those things, yes, have capital letters!)

My darling author, you’re getting all wrapped up with the peripherals and you’re forgetting the three things that really matter:

1. Your Message

The message you want to share in your bestselling book is the guiding light, the golden thread, it’s the REASON you’re writing at all.

I believe, deep in my heart, that your message matters to the world. That your message is the reason you’re here – and the reason you’re meant to help someone. It’s the foundation of your book and your work in the world.

And you’ve been trying to make your message fancy. And have it down pat – like an elevator speech.

Give it over, already!

Your Message Matters. (Full stop.)

It matters in a heart-to-heart, soul-to-soul connection. It matters in a you’ve-had-a-bad-day, let-me-hold-your-hand way.

Your message matters. Don't let it be missing from your book! #amwriting #bestsellingbook Click To Tweet

You aren’t being judged on the words you use but on your clarity of heart. Show your heart, use words that are honest and real.

2. Your Marketing

Gasp! I said… marketing.

Breathe.

Again.

It’s not a complicated Super Bowl commercial.

Marketing is the way you’ll share your message – which is the vehicle for your book.

Marketing is:

  • Being authentic.
  • Being clean and clear.
  • Being attractive.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people.

Stop stressing about Facebook ads, click through rates, and Instagram stats. You’re missing the POINT of marketing.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people. Learn how to market your book. Click To Tweet

The point is to be a lighthouse in the dark, calling attention to your message.

3. Your Movement

We all want to create movement in the world – to be the spark that starts the fire. And suddenly… we’re wondering if our matches are wet.

ENOUGH!

This is where you’re REALLY overcomplicating your bestselling book! Because your movement is taking people from readers to DOERS. If you’re in business, it means moving them into your client roster.

Yes, it’s about the potential to bring in new clients and earn some money.

But more than that, it’s about bringing the Big Change to the people that you’re here to help. It’s taking your message beyond “just” a book and creating a tidal wave of movement and momentum that can change lives.

Your book CAN change lives. Are you ready to unleash it on the world? Click To Tweet

I want to break this down and teach it to you, message, marketing, and movement, in an easy-to-understand and easy-to-implement way. It starts when you join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening June 9-11, 2020 during a VIRTUAL EVENT.

During our 3 (virtual) days together, you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

You will leave this virtual event transformed. Because you are uniquely gifted with a powerful message that will impact countless lives and change countless hearts. So let’s get this this show on the road. Register today! Even though this is a virtual event, I’m limiting registration to just 50 authors.

Reserve Your Seat.

Do You Need to Add a Bonus to Your Book?

As an online entrepreneur, I love launching things to my people. I love the free trainings I get to offer, the emails I send to spread the word, and I love designing my paid offerings – including the “sweetener” of a bonus.

You know…

That little extra that makes you REALLY feel like you’re getting a huge bang for your buck.

And in the online space, we’re taught that you Must.Have.A.Bonus.

The same thing doesn’t hold true for your book, though. That “extra” that you’re offering as a bonus with your book can backfire in a big, big way.

I client asked my opinion on adding additional content into her book: additional chapters with resources, tips, and a “plan” to follow.

I suggested against it.

In her industry (health coaching) it’s common to add several bonuses to the main offer. After all, when you buy a program for $997 and ALSO receive $2,000 worth of related bonuses, you really feel like you got a lot of bang for your buck, right? The thought is that you’ll come for the meat of the topic (main offering) but stay for the potatoes, salad, and dessert (bonuses).

But that doesn’t translate from the online sale of information to the sale of books through Amazon. In the book publishing world, this “add in a ton of ‘value’ with bonuses” approach often backfires.

Your reader purchased your book for a very specific reason; they were looking for a very specific solution. Offering them more than what they came for usually doesn’t scream “BONUS INFO! This author really knows her stuff!”

It says:

“This author couldn’t figure out how to stay on topic!”

I’ve seen it in a lot of self-published titles, both in fiction and non-fiction. Here are some examples:

Fiction Example:
I buy a Kindle version of a novel. Upon “finishing” the book, the progress bar that tells me how much of the book you have left to read is reporting 20%. That last 20% of the book are excerpts from the author’s other novels.

Now, at first glance, that seems like good marketing, right? I just finished this novel, presumably liked it since I got to the end, and I get a taste of more stories. But think about the math: I paid $4.00 for the book. But 20% of the “book” wasn’t a book. It was just advertisements placed there by the author.

I really spent $3.00 for the book and gave the author $1.00 for the PRIVILEGE of selling to me. (I think I’m a bit annoyed!)

Keep Reading!

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What’s the Next Step for Your Book?

This is for you if your book is:

  • Almost finished (at least 85%)
  • Finished but not edited
  • Edited but not published
  • Published but not selling
  • Selling but not as much as you want

While in most instances, sales, marketing, and launching freak people out, when it comes to a book, all authors can think about is holding that book in their hands – and telling the world about it.

So much so that I often have Discovery Session calls with authors to talk about publishing, only to discover… the book isn’t written yet! For some reason, the idea of promoting your book sounds oh-so-fun. And authors just can’t WAIT to dive into the nitty gritty of cover design, titles, and how they’ll market the book.

Marketing Your Book IS Important

There are lots of “how to write a book” experts out there who will say it’s NEVER too early to think about marketing your book.

I disagree.

Because while I think your writing mentor should have eyes on your future marketing – so that your book doesn’t give away the farm, leave your readers with a false sense of closure, or end up feeling like a really big sales letter – you, as the author, have more important things to think about while you’re writing.

Keep Reading!

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Kim’s Top 5 Book-Marketing Tips

For most of the year, I’m talking about writing your book. But for the fall season, I get to focus on publishing and marketing your book – leading up to an invite for you to join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening September 19-21.

During this one-of-a-kind, interactive 3-day live event you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

Reserve Your Seat.

So let me give you my top five book marketing tips. (Hint: #5 is going to be that you need to come to the event.)

1. Cultivate Your People

This week, I’m launching a client book, “The Superwoman Entrepreneur: How to Turn Your Breakdowns into Breakthroughs to Live a Life of Peace, Play, & Prosperity”. We’re planning a huge online launch to drive it to bestseller.

Register Here to See How A Launch Works (It’s Free!)

Maribel Jimenez, the author, knows that in order to get the launch and the book in front of people, she needed to cultivate her people. And she’s done that FOR YEARS. She’s got an email list, a podcast, a Facebook group, etc. She speaks regularly – both online and in person.

Can you have a successful launch without a huge reach – email and social media?

Yes, you can. But you need SOMEBODY to talk to. So it’s never too early to cultivate your people, build your email list, and gather social media followers.

We’re going to talk about how to do this – without making yourself crazy – at “Your Bestseller – LIVE! Market Your Message to Bestseller Status”. Register Here.

2. An “Older” Book CAN be a Bestseller

So you published your book and you’re getting lackluster sales. Or no sales at all.

That doesn’t mean you should throw in the towel! Or write it off.

For my client, Holly Doherty, we took a book that was already published, “The Self-Worth Solution for Smart Entrepreneurs: Know Your Self-Worth, Grow Your Net Worth” and did a launch that created a bestseller AND sparked additional, long-term sales.

The thing to remember is that books are a long-term way to share your message.  A book launch, as powerful as it is, is a moment in time. Your book has staying power!

One of my books regularly hits the bestseller in its genre every summer (it’s a book of campfire stories) and then slips down the charts the rest of the year. Regardless, that title alone brings me thousands of dollars every year – and shares my message.

At “Your Bestseller – LIVE! Market Your Message to Bestseller Status”, we’ll be going deep into how you can make sure that your book IS positioned for long-term sales.

3. Don’t Only Focus on the Moment of Launch

When I did the launch for Dr. Venus Opal Reese for her book, “The Black Woman Millionaire: A Revolutionary Act that DEFIES Impossible” the launch party was just the kickoff!

That book started a movement for her business that lead to a 10-city business training tour, a 3-day live event with over 150 people in attendance, and a HUGE amount of press.

The book was the catalyst for Black Women to start to take control of their money—and their future—and helped Dr. Venus’ business for months. More than that, her book reached THOUSANDS of women – many of whom had never heard of her before!

It also inspired so many other women to get started writing THEIR books and sharing their message.

At the event, I’ll be pulling back the curtain on this launch so you can learn from what worked, what didn’t, and what YOU need to do!

4. Know Your Message – and Share It.

If you’ve been around me at.all. you’ll know this is one of my favorite topics. But notice this is slightly different…

Your message matters – to me, to you, to the world. My usual soapbox.

This tip is to KNOW your message. This piece is where we do take the difference in knowing your message at your soul-level and knowing how to translate that into marketing.

What words to use. What phrases will land with your receiver.
When to say it, when to back off and let it be felt instead.
How it works in video vs. the written word.

And even, although this is less in my wheel-house, how to share it with your colors, your font, and how you show up.

I’m a beast-mode marketer. I have a gift for not only pulling your message out, but also giving you fabulous ways to share it. Fresh ideas for HOW to marketing, different strategies. What works for books and what works best for programs or coaching.

5. Come to “Your Bestseller – Live! Market Your MESSAGE to Bestseller Status.”

Marketing can be scary. It can be hard. It can be overwhelming and expensive.

So imagine what it’s like to come to an event and KNOW that you’re walking away with your marketing plan in place.

We’re going to really focus on your message: what it is and how to talk about it. How to share it in ALL your marketing – not just for a book launch or in your book.

Then we’re going to look at your marketing as a whole – so that you understand how your message impacts it all. Message and marketing should be so closely intertwined they never separate – yet most of us can’t figure out how to actually DO that. Let me help you.

Finally, I want to show you how your book is the start of movement (and money!) in your business. So that you’re reaching more people. Our messages change the world – but only if the world can hear them.

Getting out of your same ol’ same ol’ for three days to really focus on how we’re going to market your message to bestseller is the best thing you can do for yourself – and for your readers. You’re going to walk away with your custom marketing plan for your book and you’ll know how to implement it.

Register Here.

 

Clear Braces and Marketing a Book: The Weird Similarities

I had braces as a kid. And like all adolescents – I really didn’t like them much. It wasn’t my choice and while my teeth really did look great after treatment, it was several years of not a lot of fun.

Especially when I had to wear the elastics—itty bitty rubber bands—that put extra pressure on certain teeth. I knew I needed to wear them and yet… resisted. Once they were finally off, my mom told me that if my teeth moved because I didn’t wear my retainer, it was on me to fix them. Braces were a one-time gift from my folks, so don’t mess it up!

There’s a huge difference between knowing you need to do a thing and knowing when and how to do it. Click To Tweet

I wore my nighttime retainer religiously, every other night, until I got pregnant with Small Thing. Then, I just couldn’t handle having something extra in my mouth. (I also couldn’t handle mint toothpaste, browned butter, or tea!) So I stopped wearing the retainer. And my teeth moved.

Last month, I made the decision to pursue cosmetic clear braces to correct the minor movement my teeth have experienced. I was so excited last Tuesday when they arrived!

And…

I’m struggling to wear them.

This time around, braces were my decision. (Hence the CLEAR ones!) I invested my own money and I’m investing at least five months of wear to get it done.

I know I’m supposed to wear them for 22 hours a day. I knew that going in.

But knowing what I’m supposed to do and doing it are two different stories.

Kind of like the marketing for your book, right? (Or the process of writing it!)

You know that you need to have consistent efforts to spread your message so that the right people can be reached. Efforts that will increase your book sales, bring you new clients, and change the lives of your readers.

And yet…

You’re struggling to do the marketing.

If you’re like so many of the authors I work with, the challenge isn’t knowing you need to do more marketing. The challenge is that you don’t know how to market, what to say, and where to say it.

There’s a huge difference between knowing you need to do a thing and knowing when and how to do it. That’s where mentorship and guidance comes in and really makes a difference.

Back to my teeth…

This first set of aligners was SHREDDING my gums, lips, and tongue. Instead of trying to figure it out on my own, I called the toll-free number and SPOKE to an expert. Trimmed and filed the plastic and things got better.

But I still am struggling to wear them.

So I found mentorship. (Yes, for wearing invisible braces!) I found somebody who was more experienced in the process. Who was able to help me figure out how to continue to trim the aligners, adjust my lifestyle so that I can wear them, and tell me that some of the resistance I’m feeling is normal – and how to combat it so I’ll be successful with my treatment plan and my investment in my smile.

It’s time to stop trying to figure out your book marketing all on your own. It’s time to have guidance in creating a real plan: a plan that lets you know where to market, what to market, and that feels doable to you.

It’s time to stop trying to figure out your book marketing all on your own. Find out more. Click To Tweet

That’s what you’ll walk away with when you join me for “Your Bestseller Live! Market Your Message to Bestseller Status” September 19-21. Together, during this one-of-a-kind, interactive 3-day live event you will learn:

 

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • Your personal marketing plan – so you know how to reach your perfect readers and you’re no longer struggling.

You will leave this event transformed. Because you are uniquely gifted with a powerful message that will impact countless lives and change countless hearts. So let’s get this this show on the road. Register today – spaces are filling quickly and there is ONLY room for 16 more authors!

Reserve Your Seat.

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Feel Invisible? Sometimes I do too…

Do you ever think to yourself,

“I’ve got GREAT stuff. Great teaching, great wisdom, great change for my people. If only I was more visible.”

Friend. I get it.

My process for writing a book… WORKS. It takes authors who have desire but have struggled and shows the path to writing a book. (Not a formula book – a REAL book, that you’re proud of.)

And my process for MARKETING a book!?

Watch out. It’s amazing. It works. It can light your people on fire.

And yet…

Sometimes I feel like I’m wearing all black, hiding in the dark.

You too?

So let’s BOTH turn on the light!

Right now, let’s change the story, reach the people you KNOW you’re meant to reach, create the movement from your message that you can feel building, like a wave.

It’s time for you to be the candle in the dark, lighting the way to others.

You’re the rough surface; I’m the match.

Here’s the thing, though: you can’t light a match without friction. You can’t create the light without taking the action.

You can't light a match without friction. You can't share your message without marketing. Click To Tweet

I’m here for you. I’m here for your message, the people you need to reach. I’m here for your dream, your book, your bestseller.

It’s time for you to take the action to make it a reality. And it starts when you join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening September 19-21, 2019.

Don’t give into the fears of arranging travel, childcare, and hotels. Don’t let LOGISTICS stand in the way of the people who YOU are meant to help. If you can’t imagine doing this for yourself, you can’t let the people who need your message down.

Together, during this one-of-a-kind, interactive 3-day live event you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

You will leave this event transformed. Because you are uniquely gifted with a powerful message that will impact countless lives and change countless hearts. So let’s get this this show on the road. Register today – spaces are filling quickly and there is ONLY room for 16 more authors!

Reserve Your Seat.

Let’s step into the light and change the world – for the better.

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