For YEARS now, it’s been floating around the coaching industry that the best way to write your book is to simply take your “signature talk” and put it in your book. Some “book writing companies” even go as far as saying they’ll record you giving your talk, transcribe it, clean it up, and that’s your book.
I’m calling false.
This is a TERRIBLE idea!
Because your talk, sometimes called a signature talk, your webinar, preview call, or a speak to sell talk, serves a very different purpose than a book.
These talks are designed to position you as an expert, give some WHY the person should do what you say, tease the HOW you get results, and then invite them to buy from you.
Want to know what else does that?
A sales page.
Your book is NOT a long-form sales letter!Your book is NOT a long-form sales letter. Don't write it that way! Do THIS instead. Click To Tweet
Your book SHOULD be used to encourage people to work with you more closely – if that’s your thing. (For many of my authors, they don’t HAVE coaching program, products, or “stuff” for a reader to buy.)