guest blogging

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4 Tips to Being a Guest Expert on a Blog

I recently got asked to submit a guest article for a blog. My first thought was “Yay! Awesome! Of course!” Then when I actually WROTE it on my To Do list, I realized that just WRITING the article was only part of what I needed to do.

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Here are 4 steps when you’ve been asked to submit a guest post:

(This is when SHE is asking YOU – not you pitching an idea!)

1. Review their website and blog
Since you were invited to write, it’s probably a safe bet to say that HER audience is a good fit for you. But you still want to spend some time checking out her website and blog.

  • What’s the tone? Is it formal or conversational?
  • Is there anything there that doesn’t align with your business or personal vision? Your name will be forever associated with this other person so before you send them your article, be sure there’s nothing there that you’re uncomfortable with or regret.
  • How long are the articles?
  • Is the target audience beginning or advanced?
  • Have there been any guest experts in your field or industry? It’s okay if there are, you just want to make sure you’re saying something different.

2. Make sure you’re crystal clear on the requirements and deadline
Guest posting are only a win-win when BOTH of you are clear! That includes:

Keep Reading!

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The Difference Between a Guest Blogger & a Ghost Blogger

As I’ve been marketing my ghost blogging services, I’ve been told a few times, “I don’t need a ghost blogger, I have guest bloggers.” This comment made me realize that maybe business owners don’t necessarily realize the differences between the two AND know the advantages of each.

Guest Blogger

A guest blogger is someone who has been invited (or offered) to write a guest post on your blog. Usually, a guest blogger will be an expert in their industry and will work in the same industry or a complimentary industry.

Pros:

  • Using a guest blogger from time to time can give you a much needed break in posting. Lining up a guest on your blog is a great idea when you know you’ll be too busy to writ111213-Guest

    e great content, like when you’re launching a new product or going on vacation.

  • You can offer your readers a perspective on something that is outside your area of expertise. For example, I have a guest blog post coming up that is written by a healthy lifestyle and success coach. It will be about healthy, computer friendly snacks. This relates to what I write about since I assume that most of my readers and clients spend large amounts of time at the computer.
  • You can feature a client, business associate, or vendor and build your relationship with them. It’s a great way to help somebody else build their credibility by getting in front of your people.

Cons: Keep Reading!