What Makes a Boring Book?
When I work with clients, I’m always asking them about the stories they’re including in their book. And through the phone, I can hear their skepticism; what place does story have in a serious book that has a serious message that helps people change their lives?
And I think that’s the exact problem! You’re so concerned with your message (very important) and showing your expertise and credibility (also important) you miss the most critical piece:
Connecting with Your Reader.
Frankly, your reader is NOT going to keep reading if your book is boring. And then your message goes right down the drain because they never read it!
What Makes a Boring Book?
It’s when your reader can’t relate to the material; it doesn’t feel relevant, they can’t imagine themselves in that same situation. There’s no emotional engagement.
STORY combats that all.
Using stories in your writing is the antidote for a boring book. #amwriting #brewyourbook Click To TweetI was once hired to edit a book about using the power of the Internet to build a freedom-filled life. It was all about websites and email marketing and social media. It should have been engaging (after all, I’ve got an online business!) but it wasn’t.
There wasn’t a single personal story in there. The author could have been… anybody. She didn’t share anything about her struggles, mistakes she’d made, or successes she’d enjoyed. Nada.