You’ve published your book: yay! And somewhere in the afterglow, you’re thinking about how you’re going to market your books. One of those ways is through book signings, readings, and in-person events.
This means you need to keep an inventory of books so you’re ready for these events.
BTW: as an independently published author, MOST of your book sales will come from the mega-online retailer of Amazon. Let’s face it, nobody can compete with Amazon’s sheer VOLUME of users!
And that’s a good thing! It’s fantastic to sell where the eyeballs are!
But that doesn’t mean you shouldn’t have a number of your books on hand at all times. The question is:
How many?How many copies of your #book should you have on hand? Click To Tweet
This is going to depend largely on your overall marketing plan for your book. I know an author who keeps hundreds of books on hand at all times. And she liberally signs and gives them away to just about everybody she meets!
The book is serving as her business card so it makes sense to have an inventory of hundreds of books on hand at all times.
A couple of years ago, I got invited to present at an Outdoors Expo – fitting because that’s what most of my books are written about, outdoor recreation. They were expecting 2,000 people a day for a two-day event.
I figured I’d be safe with 25 copies of each of my books…