When you’re publishing a book there are two ways you can do it…
- You can quietly put it on Amazon and wait for people buy it.
- You can put it on Amazon, promote the heck out of it, and TELL people to buy it.
Guess what? They both really do work. However, if you’re waiting for people to start buying it – and for the word of mouth to start – you might be waiting for a while.
This past weekend, I started a 3-week long launch of a book I’ve been working on since mid-January. And let me tell you, I’m launching it with a bang!
I flew across the country to attend Geowoodstock XIII in Boonsboro, Maryland. (And thankfully was able to stay with family while I was there!) But it’s way more than just sitting in a booth with the book on display!
This was a jam-packed 2-day event with over 3,000 people in attendance – so I had to make the most of what I had. Here are 5 tips for promoting a book at a live event.
1. Perfect your book’s 10-second commercial
Seriously. You’ll say it over and over again so take some time to figure out the must-shares. Tweak as needed. Notice I said a 10-second commercial. An event is busy, crowded, and noisy. So you’ll be saying it over and over and over. Short is better.