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Putting the Passion Back into your Blog

Business Bloggers: This one’s for you!

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When’s the last time something really exciting happened in your life? They type of event that you recounted to everybody who came near you, if they had a pulse and ears, you were sharing your story? People start to grimace when you’re coming close because they KNOW you’re going to tell them all about it, if they want to know or not!

Now when’s the last time you wrote something for your business blog that had you that excited?

BTW: I’m not talking about the excitement around the launch of product, book, service, etc. I’m talking about the excitement that comes from:

I can’t wait to sit down to write about ABC and share it with my readers!

Um, did you just hear the clock ticking loudly as you tried to figure it out?

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Don’t worry! It’s okay and it happens the best of us. There are definitely times when I just have NO excitement, passion, or oomph for my blog. It happens.

But don’t let your blog become too much of a boring-facts-how-to-articles-not-really-FUN type of publication. Let your readers SEE your passion and excitement for your business, industry and topic shine through your writing!

[Tweet “Let your #blog readers SEE the passion you have for your topic.”]

Remember what you really LOVE about what you do and then begin sharing that passion and excitement with your readers! Remember that while you write is someone who is just finding you NOW, today, and that she needs to see your love of what you do coming through onto the page.

Here’s your assignment:

Find something you’re passionate about in your business (NOT a launch!) and then write a blog post about it. Bonus points if you then excitedly share the article on social media!

Kim Galloway
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