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Marketing Your Book to Bestseller Doesn’t Have to Be So Hard!

Let me lay it out for you:

You’re making the marketing of your book too complicated.

You’re making it too hard.

And you’re dreams (and readers) are suffering!

I don’t {necessarily} mean your book’s topic or the writing process – although it’s been my experience that most people make that too complicated too.

Nope. I’m talking about the Idea of a Bestselling Book.

Having a bestseller feels like a pipe dream. Like you have to have a Big Reach, Hundreds of Sales, and a Massive PR Campaign to make it all work. (And that ALL of those things, yes, have capital letters!)

My darling author, you’re getting all wrapped up with the peripherals and you’re forgetting the three things that really matter:

1. Your Message

The message you want to share in your bestselling book is the guiding light, the golden thread, it’s the REASON you’re writing at all.

I believe, deep in my heart, that your message matters to the world. That your message is the reason you’re here – and the reason you’re meant to help someone. It’s the foundation of your book and your work in the world.

And you’ve been trying to make your message fancy. And have it down pat – like an elevator speech.

Give it over, already!

Your Message Matters. (Full stop.)

It matters in a heart-to-heart, soul-to-soul connection. It matters in a you’ve-had-a-bad-day, let-me-hold-your-hand way.

Your message matters. Don't let it be missing from your book! #amwriting #bestsellingbook Click To Tweet

You aren’t being judged on the words you use but on your clarity of heart. Show your heart, use words that are honest and real.

2. Your Marketing

Gasp! I said… marketing.

Breathe.

Again.

It’s not a complicated Super Bowl commercial.

Marketing is the way you’ll share your message – which is the vehicle for your book.

Marketing is:

  • Being authentic.
  • Being clean and clear.
  • Being attractive.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people.

Stop stressing about Facebook ads, click through rates, and Instagram stats. You’re missing the POINT of marketing.

Marketing is sharing YOU and YOUR MESSAGE in a way that excites other people. Learn how to market your book. Click To Tweet

The point is to be a lighthouse in the dark, calling attention to your message.

3. Your Movement

We all want to create movement in the world – to be the spark that starts the fire. And suddenly… we’re wondering if our matches are wet.

ENOUGH!

This is where you’re REALLY overcomplicating your bestselling book! Because your movement is taking people from readers to DOERS. If you’re in business, it means moving them into your client roster.

Yes, it’s about the potential to bring in new clients and earn some money.

But more than that, it’s about bringing the Big Change to the people that you’re here to help. It’s taking your message beyond “just” a book and creating a tidal wave of movement and momentum that can change lives.

Your book CAN change lives. Are you ready to unleash it on the world? Click To Tweet

I want to break this down and teach it to you, message, marketing, and movement, in an easy-to-understand and easy-to-implement way. It starts when you join me at “Your Bestseller – LIVE! Market Your Message to Bestseller Status” happening June 9-11, 2020 during a VIRTUAL EVENT.

During our 3 (virtual) days together, you will learn:

  • Exactly what it takes to have a best-selling book and how it will open doors to media, speaking, and more clients.
  • The steps to uncover your powerful message so you can move your readers – and change their lives.
  • How to cash in on the momentum and excitement created by your bestseller launch so you can fill your events or programs with ease.
  • How to use your book to be seen as a marketplace expert – and leverage that into opportunities you never thought were possible.
  • Why it’s never too early to think about your marketing – even before the book is written – and how to leverage that plan into your writing.
  • The differences between a best-selling book launch and any other type of online launch.

You will leave this virtual event transformed. Because you are uniquely gifted with a powerful message that will impact countless lives and change countless hearts. So let’s get this this show on the road. Register today! Even though this is a virtual event, I’m limiting registration to just 50 authors.

Reserve Your Seat.

Kim Galloway
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