Guest Author: Daphne Wells

Since I’m away from the office at a training event, I asked for the fabulous Daphne Wells to write this article. Be sure to check out the end where you can get her gift.

P.S. Daphne is from New Zealand so the spellings of some words might be a bit different than you’re used to!

What’s next on a lousy writing day?

What do you do when you’re having a really bad writing day?

120815-BadDayYou know the days I mean, right? The pull out your hair kind. The beat yourself up kind. The ‘why am I doing this?’ kind.

You’ve set aside time to write. You’ve cleared your schedule. Your children are otherwise occupied. You’ve told everyone you’re busy. You have the house to yourself. Peace surrounds you.

You sit down at your computer ready to write with your favourite beverage at your side.

Nothing happens.

Your mind’s a blank.

Apparently there are no words ready to go on the paper today. Aargh!

Never to worry. You’re not alone. We all have them.

It’s what you do next that differentiates you from others.

At that moment you have a choice. That choice will impact your future.

You can either become overly despondent, criticise yourself and lower your mood and confidence even further. You can decide you’re not going to write today. Choose to have a really crappy day. Sulk round all day. Allow your mood to become darker and darker.

Or, you can forearm yourself and prepare for those bad days before they arrive.

How would you do that? I’m so pleased you asked. Let me share with you.

How do you prepare yourself for a bad day? Click To Tweet

Here’s where you reassure yourself with your very clear answer to the ‘Why You’ question.

Why are you writing the book or article or piece you’re writing? Why are you writing it rather than someone else?  Do you have a clear and concise answer to those questions?

You know you have a clear message or story to write. But do you know why you are the one writing it?

120815-UmbrellaHaving a clear and concise why will reassure you on a bad writing day. Or when you’re doubting what you’re doing. It’s like your armour ready to jump into battle. Your umbrella at the door ready for a rainy day.

When you define clearly and concisely why you are writing the piece you are working on you will know why your reader will eagerly devour your piece of writing once you’ve put it out there.

Who are you writing for? Who is your ideal reader? Your ideal reader is the person who is eagerly waiting for your message or story. They’ll read it eagerly and it will change their life.

Having a clear description of your ideal reader will ensure that your writing will connect with your desired audience. Putting a face and a name to that person helps them come alive. Building a really, really clear picture of their personality, likes and dislikes, fears, wants and desires creates an even more real person for you to write for.

Remember you are serving this person when you write with them in mind. You are creating something that will be of huge value to them. You will, I have no doubt, change their life in some way or other through your writing.

About The Author:
120815-DaphneMy name is Daphne Wells. I work with struggling small business owners who are tired of struggling and who want to effortlessly attract a steady stream of ideal clients so they can relax and feel like a success in their business.

I hold an Associate Certified Coach (ACC) credential with the International Coach Federation. My formal education includes a Bachelor of Arts and two Graduate Diplomas. I live in the beautiful South Island of New Zealand from where I work with women business owners and entrepreneurs worldwide.
Grab my FREE eBook “Bring them to me now, baby! How to attract all the clients your business can handle” at

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