Let’s feel into (as opposed to think about) the importance of knowing your message, honoring it, living it.
Message isn’t marketing. It’s not jargon or an “I help” statement. It’s not always clean and pretty; it’s the soul-to-soul, heart-to-heart connection that you create with another human on the planet.
Message, your message that you want to bring forth into the world, isn’t your elevator pitch, it’s not your branding, logo, or colors. Message isn’t a single slice of who you are or what you stand for—it’s how everything that makes you YOU come together in a way that is powerful and unique.
Take me for example. I could list out who I “am” in a bunch of bullets:
- Blue eyes
- Hispanic (yes, for real!)
Or I can create a list of what I believe. Or the books I love. The music that moves me. The places I’ve lived. The secrets I carry. The things about me that could be interesting but maybe not relevant:
- I was an intern for NASA
- I have a curled-over toe
- I’m right-handed
- I’ll sing in the car, but not the shower
- I never sucked my thumb
- I don’t like bananas…
No matter how much I tell you, how much I try to show you, these are all facets of myself and how I choose to show up in the world, at any given moment, and with whom I’m appearing.
Like a shining path through it all, drawing these pieces of me together and cementing what I AM in the world is –
I know, first hand, how HARD it is to reconcile all the dibs and dabs of yourself into one unified whole—and wrapping THAT into your book, your business, and into you marketing language. (Not to mention the VISUAL aspects of your brand and your photos!)
The list of things I CAN’T help you with is longer than the list of things that I can. I can’t walk you through changing your oil, I have no clue how to use a curling iron, and we both know that I’m a lazy housekeeper at best.
I can’t tell you how to pick colors for your website, how to use LinkedIn, or the best ways coach your clients.
Here’s what I can do for you:
Draw out your message.
Show you how it loops through everything you do and everything you are.
And then, yes, I can show you how to turn that into a powerful book—and get it written. From there, I can guide you through what it takes to have an authentic bestseller that creates long-lasting reach and impact in the world. I can show you how there is no gap between your message and your marketing and how you show up for your clients.
At the heart of it all—your message.
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