I read. A lot.
That’s hundreds of thousands of words each year that I consume. Want to know what keeps me scrolling down or flipping pages?
(And no, I don’t only read fiction! I mostly read non-fiction, actually.)
What I’ve discovered through my years of working with non-fiction authors is that very few actually understand the power of story – and know how to harness that power to keep readers turning pages, to make the messages sink in, to make their words have significance and impact.
Stories are how we interact with the world – not just the 1, 2, 3 of plot but the emotion that a well-crafted story can invoke. So then why, for heaven’s sake, aren’t more non-fiction writer’s getting on board with story?Stories are how we interact with the world. Are you telling stories in your writing? Click To Tweet
Earlier this year, I was working with a client on a fascinating project about inner wisdom – how to listen to it, how to let it guide you. Fascinating and much-needed topic that was being addressed in ways I’d never seen before.