Publishing a book and claiming the title “Published Author” instantly boosts your credibility as an expert in your field. It helps you get new clients and attract attention of people who’ve never looked at you before.
And when you publish that book, be sure to explain why you were already an expert BEFORE you wrote the book. This is where your “About the Author” page really needs to highlight your knowledge, training, and degrees.
But what do you do if you’re just getting started and don’t have a lot of history, credibility, expertise to put on your “About the Author” page?
Then call in a third-party expert!
When I was working on a pet project book where I had ZERO credibility about the subject I knew I was going to have to do SOMETHING to boost my credibility and help with sales.
Before I go any further, it’s not a genre that really NEEDS a boatload of credibility. Plenty of people write successful, helpful titles with no more knowledge than I have. (I’m not writing about finance or romance or legal stuff.) But it is in the health industry and other than being healthy, I really don’t have any creds to offer.
- What I did have is a friend.
- Who’s a PhD.
- In the health industry.
Now HE has credibility, right? Even without telling you exactly what his degree is in (pharmacy) just by telling you he’s got his doctorate you already view him in higher respect for this health-related-topic than me.
And you should!
I asked him to write the foreword to my book: Drink Up! 100 Recipes for Fruit & Herb Infused Water
Out of all the other books in this niche, mine stands out because I have a foreword written by a person who can start his name with “Dr.” and end it with “PharmD” (his actual degree).
And trust me, that boost of credibility means an added boost in sales. (And getting people to drink more water – which was WHY I wanted to write the book!)
How did I get him to write this foreword for me?
It was super hard and took a lot of work and effort and was scary and…