When you’re looking to publish your book you have three choices:
- Vanity (also called subsidy)
In my numerous chats with clients, many of them have no clue what vanity press is – or what they get when they use a vanity publisher.
Here’s a rundown:
- You pay the vanity press to publish your book. This fee may include editing, formatting, cover design, and maybe even some marketing.
- The vanity press uses an ISBN number that is in their catalog of books. That means they are the publisher of record and own the ISBN.
- When a book is sold, the vanity press takes a cut. How much they take varies! Often times, the vanity press sets the cover price – and you don’t have much say in it.
- Vanity publishers might also have strict rules about the book’s cover and title. They want it to fit in with the other books in their catalog – regardless of what might be best for your book.
- You’ll most likely be charged for changes. If you need to make an adjustment to the text of the book you probably can – but they’ll charge you for it!
- Expect that you’ll be forced to buy copies of your book – maybe thousands of them. Often the contact with a vanity press has one fee for publishing and then a second, mandatory clause that says that you’re required to purchase a certain number of books.