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21 Sep 2013

Editing Tip editing, grammar

Saturday Editing Tip: Affect vs. Effect

As part of my Assisted Self-Publishing services, I offer a round of comprehensive editing. This editing covers grammar, spelling, and punctuation. Here’s a quick grammar tip for your Saturday!

 

Affect vs. Effect

I’m sure that every English teacher everywhere has a catchy way of remembering the difference between affect & effect. But, when I was in school, it wasn’t considered “in vogue” to diagram sentences, focus on parts of speech (noun, verb, adjective, etc), and spend much time on those little nuances of grammar that I’ll use my whole life long. Like the difference between affect and effect.

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17 Sep 2013

Technical Details publishing

Previewing Your eBook: A Cautionary Tale

091713-DidntPreview

In my “Publish Your eBook Blueprint: Home Study” course, I really get on a soap box about using the preview functions every time you publish an eBook.

You wouldn’t publish a book, or even an article, without proofreading it for grammar and spelling errors, right? The preview functions work the same way.

Now, here’s where I differ from just about every other how-to teacher out there. I tell my students they need to check every single link in their (clickable) Table of Contents. Don’t do the first few links, assume that since they work, all the links will work. But I take my instructions on previewing one step further:

Look at every single page.

Yep, every single page. Is that a huge PITA (pain in the a$$) for large manuscripts? Yep! Do I care? Nope!

Keep Reading!

10 Sep 2013

Business of Publishing marketing, publishing

Book Bonuses: Staying On Track

I received an email from a client last week asking my opinion on adding additional content into her book project. Her manuscript is nearly done and she wanted my advice on adding in some additional chapters with resources, tips, and a “plan” to follow.

I suggested against it.

Oh! Did I surprise you? Let me explain:

In the industry where she works (health coaching) it is a very common practice to add several bonuses to the main offer. The thought is that you’ll come for the meat of the topic (main offering) but stay for the potatoes, salad and dessert (bonuses).

However, in the book publishing world, this approach often backfires. Your reader purchased your book for a very specific reason; they were looking for a very specific solution. Offering them more than what they came for usually doesn’t scream “BONUS INFO! This author really knows her stuff!” It says: “This author couldn’t figure out how to stay on topic!”

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5 Sep 2013

In The News news

Featured in “Happier Healthier Women” Magazine

I’m jazzed to tell you I’ve been published as a Featured Expert for the launch of a brand new online publication: Happier Healthier Women.

090513-HHW-Article

My article titled “Dreams in the Drawer: The Story of Pastarelli Got Out” is featured under the Personal Growth category, along with eight other experts in their respective fields covering the following topics:

  • Money Matters
  • Mind-Body-Spirit
  • Parenting
  • Nutrition
  • Relationships

I invite you to subscribe today to this free online magazine by visiting www.HappierHealthierWomen.com, read my article (it starts on page 20) and let me know your thoughts!

Keep Reading!

3 Sep 2013

Amazon, Business of Publishing, In The News Amazon, news

Amazon Matchbook – Discounted Kindle Version Of Print Book

Introducing “Kindle MatchBook”: Soon Customers Will Be Able to Purchase Kindle Editions of Print Books Purchased from Amazon—Past, Present and Future—for $2.99 or Less

Over 10,000 books already enrolled from authors such as Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson, and J.A. Jance, among many others

Today’s announcement is also a call to all authors and publishers to enroll their books in Kindle MatchBook—offering customers great value while adding a new revenue stream

Kindle MatchBook is the latest in a series of customer benefits exclusive to the Amazon ecosystem of digital content

SEATTLE–(BUSINESS WIRE)–Sep. 3, 2013– (NASDAQ:AMZN)—Amazon today introduced Kindle MatchBook, a new benefit that gives customers the option to buy—for $2.99, $1.99, $0.99, or free—the Kindle edition of print books they have purchased new from Amazon. Print purchases all the way back to 1995—when Amazon first opened its online bookstore—will qualify once a publisher enrolls a title in Kindle MatchBook. Over 10,000 books will already be available when Kindle MatchBook launches in October, including best sellers like I Know This Much Is True by Wally Lamb, The Art of Racing in the Rain by Garth Stein, The Thorn Birds by Colleen McCullough, A Prayer for Owen Meany by John Irving and The Hangman’s Daughter by Oliver Pötzsch, with many more titles to be added over time. Customers can learn more by visiting www.amazon.com/kindlematchbook.

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3 Sep 2013

Business of Publishing editing

5 Steps to Develop Your Publishing Plan

1. Clean up your manuscript

Go through and look for idiosyncrasies and inconsistencies. For example, I know I’m a huge fan of starting sentences with conjunctions (and, but, so, yet) and I have an over abundance of phrases in parenthesis. These are my personal writing idiosyncrasies. I don’t want to get rid of them all, but I make sure that each use either furthers the writing or is needed to keep the writing in my “voice”.

I also clean up any inconsistencies. For example, in the cookbook I’m currently editing I find that I’ve used the following:

  • tablespoon
  • Tbs
  • TBS
  • Tbsp.

That’s four different ways to say the same thing! I decided on one standard format and will be keeping it the same throughout the book. (And using the same format for cup, pound, and teaspoon!)

When I edit for clients, this is one of the main areas in which I focus. I don’t really care if you want to say fig. or figure but I want it to be the same throughout the book!

Keep Reading!

29 Aug 2013

Amazon, In The News Amazon, news

Amazon KDP Available for Mexico!

082913-MexicanFlag

¡Bienvenidos a México!

Amazon announced today the addition of Mexico to the list of countries available for eBook sales.

Amazon Launches Mexico Kindle Store with Over 70,000 eBooks in Spanish and 1,000 titles at Special Prices Starting at MXN$9 (www.amazon.com.mx)—Kindle and Kindle Paperwhite Now Available at Gandhi Stores in Mexico

SEATTLE–(BUSINESS WIRE)–Aug. 29, 2013– (NASDAQ: AMZN)—Amazon today launched the Mexico Kindle Store (www.amazon.com.mx), offering Mexican customers the largest selection of the most popular eBooks, the most Spanish-language best sellers, over 1,500 free books in Spanish and a broad selection of titles from leading Mexican authors and publishers. In total, the Kindle Store offers over 2 million titles, hundreds of thousands of which are exclusive, and more than 70,000 in Spanish, including titles from authors such as Carlos Fuentes, Gabriel Garcia Marquez, Mario Vargas Llosa, Isabel Allende and Paulo Coelho, among other Mexican and internationally known authors. In addition, Amazon announced that Kindle and Kindle Paperwhite are now on sale locally in Mexico at Gandhi stores. For more details, visit www.amazon.com.mx.

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Stop Struggling to Write Your Book!

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“5 Mental Monsters That Keep You From Writing Your Book”
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    kim.a.galloway

    The reality is potent! #newborn #momlife #momof3 The reality is potent!

#newborn #momlife #momof3 #newbaby #babysmiles #timetochange #freshtushy
    I’m getting on my personal soap box here… You I’m getting on my personal soap box here…

You CANNOT write a message-driven book in just a few days.

There. I said it. Whew.

You see, I believe that you need time to percolate on your Message. It’s okay to need the time to LEARN how to tell stories. And that nothing is wrong with you if you need more thinking time, write slowly, or can’t get your thoughts out under an insane deadline.

Like writing a book in two days…
Or a few weeks!

I ALSO know that odds are good you’ve TRIED those “write super-fast” courses and programs. The 10 Chapter Book Template.

And they MAY work for writing an opt-in gift or white paper.

But they DON’T work for writing a message-driven book. One that shares your heart and soul with the reader. 

A book that tells YOUR story – and lets your precious reader know that they aren’t alone.

You’re not a failure if those other programs didn’t work for you.

You need a different way. A way that WORKS for authors who don’t want to spend years – but do want to spend months.

Read more here >>> https://wp.me/p5dufQ-1zx
    What does my laundry room have to do with writing What does my laundry room have to do with writing a book? Find out here >>> https://wp.me/p5dufQ-1zq
    If you ever read the author acknowledgements page If you ever read the author acknowledgements page in a book, you’ll often find a shoutout to a band where the author says, “I want to thank Air Pistolas for their heavy-metal album “Shredded Tacos” – I played it on repeat while I was writing.”

Music touches our souls – and the RIGHT music can make the writing process easier.

And when the wrong music is playing in the background… heaven help us all because the writing process fully stalls out.

So what IS the best playlist to have in the background while you're writing your book?

Read on and find out >>> https://wp.me/p5dufQ-1zq

#amwriting #finallywriteyourbook #writingplaylist #musicplaylist #music #brewyourbook #musiclover
    Happy First Day of Spring! #firstdayofspring #sp Happy First Day of Spring! 

#firstdayofspring #spring #arizonaspring #springequinox #byebyewinter
    Impromptu plane watching session! #watchingplane Impromptu plane watching session! 

#watchingplanes #prescott #prescottaz #momlife #c17 #bigairplane #boymom #arizona #arizonawinter
    It's 11:35 am. I'm trapped under a napping newborn It's 11:35 am. I'm trapped under a napping newborn. My husband brings me THIS! 

#besthusbandever #lunch #naptrapped #newbaby #newborn #momlife #momof3
    Repeat After Me: I’m Worthy of Writing My Book Repeat After Me: I’m Worthy of Writing My Book

Read that again and then say it aloud:

I’m worthy of writing my book.

Because, my darling author, you ARE. You are exactly who you need to be, right now, to write the book.

And any place where you feel… less than…

Is lying to you. You’re ready RIGHT NOW, just as you are.

Read More Here >>> https://wp.me/p5dufQ-1zl

#amwriting #youareworthy #brewyourbook #finallywriteyourbook #timetowrite
    Awesome big brother rocked baby sister while I was Awesome big brother rocked baby sister while I was making sides for dinner. 

#bestkids #bigbrother #newbaby #newborn #momlife #momof3 #mompreneur #entrepreneurlife #thisisthelife
    Did you know that I send WEEKLY newsletters with t Did you know that I send WEEKLY newsletters with tips and tricks, insights and information about writing your book?
 
I even include an exclusive or special offer here and there... So, if you're not on my mailing list yet, NOW is the time to join it because there will be some FIRE dropping into your inbox over the next few months. Don't worry; I promise not to spam you, and you can, of course, unsubscribe at any time.

Head to the link in bio to subscribe 👆!
    Here’s the BIGGEST mistake I’ve made when writ Here’s the BIGGEST mistake I’ve made when writing my books:

Not clearly identifying the next step for my readers.

It doesn’t mean that *I* have to take them on the next step – but I should have figured out what their next step WAS after reading my book (and assuming they got the transformation from the book I wanted them to have.)

Thankfully, YOU don’t have to make this mistake!

In my proven course, “Finally Write Your Book,” you’re going to do the lesson, “Hot Mess to Clarity Curve.” In this lesson, you figure out exactly HOW your reader will transform over the course of your book. Yes, it matters if you’re writing a process book OR a memoir!

Want a SAMPLE of the course? Then register for the free virtual training, "5 Proven Steps to Finally Write Your Book" >>> http://finallywriteyourbook.com/5steps

#amwriting #finallywriteyourbook #writingmistakes #hotmess #claritycurve #provensystem #brewyourbook
    Quick Backstory: I have written over 20 books wit Quick Backstory:

I have written over 20 books with my name on the cover. (It’s not like I’ve written two books and now teach others how to write.)

I have a degree in Creative Writing from the University of Arizona. (I’ve studied the craft of writing my entire adult life.)

I have multiple books that have gone bestsellers in a variety of categories – including one that hit #4 out of ALL the books Amazon sells. (I’m not a one-hit wonder.)

I have coached my clients through writing and launching best-selling books. (Proven system to both write AND market books.)

Why This Matters:

Because if there’s a mistake out there… I’ve made it.

And I don't want YOU to make those mistakes too! Read all about it here >>> https://wp.me/p5dufQ-1ze

#finallywriteyourbook #amwriting #authorstory #writingmistakes #brewyourbook #writing
    Did you know that I send WEEKLY newsletters with t Did you know that I send WEEKLY newsletters with tips and tricks, insights and information about writing your book?
 
I even include an exclusive or special offer here and there... So, if you're not on my mailing list yet, NOW is the time to join it because there will be some FIRE dropping into your inbox over the next few months. Don't worry; I promise not to spam you, and you can, of course, unsubscribe at any time.

Head to the link in bio subscribe 👆!
    I drank Earl Grey tea for YEARS. Starting in colle I drank Earl Grey tea for YEARS. Starting in college in 1999. I made the switch to coffee somewhere in 2017 when I was pregnant with our first child. 

Yet as I'm endlessly sitting and nursing THIS baby, I find myself reaching for the long-forgotten comfort of Earl Grey. (My favorite is by @bigelowtea )

Sip.
Rock.
Nurse.
Dream.
Repeat.

Here's to the slow pace of motherhood. 

#tea #bigelow #earlgreytea #earlgrey #nursing #momlife #newborn #breastfeeding #newbaby #brewyourbook #amwriting #arizonawinter #februarybaby
    Happy March 1st! What plans and goals do you have Happy March 1st! What plans and goals do you have for the month ahead?
    Current reality. Graham cracker with vanilla fro Current reality. 

Graham cracker with vanilla frosting, Nutella, and sprinkles. 

Because...

PREGNANT. 

#momlife #sprinkles #grahamcrackers #frosting #snack #pregnant #needdessert #yumyum #preggers #woman #nutella
    I'm alone in the house. I'm doing exactly what I w I'm alone in the house. I'm doing exactly what I want to do, watching what I want to watch. 

#rebelmom #momlife #aloneinthehouse
    Happy Monday with fried tomatoes for breakfast! Happy Monday with fried tomatoes for breakfast!
    Cupcakes made for tomorrow's baby sprinkle! I'll Cupcakes made for tomorrow's baby sprinkle! 

I'll be 39 weeks so Baby Girl can come any time now. 

#babyshower #babysprinkle #babygirl #momlife #babynumber3 #pregnant #cupcakes #purplesprinkles #pink
    Today is National Pizza Day! Why am I so excited Today is National Pizza Day!

Why am I so excited about National Pizza Day?

While my local pizza place is a-maz-ing, what I’m REALLY excited is that I get to invite YOU to my all-new free class:

“The Proven 5-Step System to Finally Write Your Book” 

Register Here >>> http://finallywriteyourbook.com/5steps

In this webinar, I'm sharing...

- Why you SHOULDN'T use your ‘signature talk’ as your book… and what to do instead.

- How to get MORE writing done… without giving up Netflix, your kids soccer games, or locking yourself in your office.

- Debunking the Mental Monsters™ that keep you from even getting started… including my brand of Monster Spray that is sure to work.

- And walking you through my PROVEN system to write a message-driven book… so that you can reach the people you’re meant to reach!

What does this have to do with pizza?

Because I’m going to tell you how my Pizza Slices Process is one of the ways I help my clients to write their books!

No, seriously, it’s about PIZZA and WRITING. Who doesn’t love that?!
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