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19 Nov 2013

Kim's Thoughts, Writing product review

Putting Product Reviews on Your Blog

111913-ProductFeedback

I think one of the best types of articles I can post to my blog is an honest product review. And I’m not talking about a review for a product or service that you’ve contacted and begged them to send you a sample so you could write about it! (Although that type of review can be a ton of fun!) Nope, I’m talking about writing an honest review for a product or service that you use every day in your business.

Why?

Because I get asked all the time for my opinion about a service I use or how I do something. And I ask others for feedback and suggestions all the time as well. For example, just yesterday, I asked one of the business groups I belong to on Facebook for a recommendation for a service I could use to record a phone call with a client. Several options were tossed out but what really stood out was the comment: “Try XYZ. I’ve had great success and they’re easy to use.” Hello! Personal validation.

This wasn’t a suggestion from somebody who typed into Google: “What’s the best way to record a phone call with a client” and then gave me an answer. I can do that myself! It was a recommendation from one client of XYZ company to me.

What’s the difference between a testimonial and a review?
First off, a testimonial is posted on the other person’s website. Secondly, while giving testimonials is a GREAT way to gain exposure, thank a company for their product, and extoll all it’s virtues, a testimonial is by nature one sided: only the positive. A review, on the other hand, will talk about all the things you love about the product or service but also what isn’t so great. Maybe you love everything about it EXCEPT that you can only reach the customer service on Monday mornings from 9-9:45 am. Or that the software loads slowly. Or it has great functionality but only comes in three colors.

Keep Reading!

15 Nov 2013

Writing Quote quote, writing

Friday Writing Quote – Jack London

111513-WritingQuote

12 Nov 2013

Technical Details, Writing blogging, ghost blogging, guest blogging, writing

The Difference Between a Guest Blogger & a Ghost Blogger

As I’ve been marketing my ghost blogging services, I’ve been told a few times, “I don’t need a ghost blogger, I have guest bloggers.” This comment made me realize that maybe business owners don’t necessarily realize the differences between the two AND know the advantages of each.

Guest Blogger

A guest blogger is someone who has been invited (or offered) to write a guest post on your blog. Usually, a guest blogger will be an expert in their industry and will work in the same industry or a complimentary industry.

Pros:

  • Using a guest blogger from time to time can give you a much needed break in posting. Lining up a guest on your blog is a great idea when you know you’ll be too busy to writ111213-Guest

    e great content, like when you’re launching a new product or going on vacation.

  • You can offer your readers a perspective on something that is outside your area of expertise. For example, I have a guest blog post coming up that is written by a healthy lifestyle and success coach. It will be about healthy, computer friendly snacks. This relates to what I write about since I assume that most of my readers and clients spend large amounts of time at the computer.
  • You can feature a client, business associate, or vendor and build your relationship with them. It’s a great way to help somebody else build their credibility by getting in front of your people.

Cons: Keep Reading!

5 Nov 2013

Resources, Writing blogging

Should You Put The Date On Your Blog Post?

I look at a lot of blogs: friends’, business associates’, clients’, for-fun blogs. One of the items that I always check out is how often are the blogs being updated. Weekly? Monthly? Not in a while? Or, the kiss of death, the “I’m-Not-Sure-How-Long-Ago-This-Was-Updated”.

You know the date stamp I’m talking about, right? It appears somewhere on a post and gives the date (and sometimes time) the post was published. Here are some examples:

110513-Dates

I think there is a school of thought out there that says, “If I can’t update on a regular schedule, I’ll take off the date stamp so people can’t tell I don’t post weekly.”

Not posting the date of your post is a kiss of death. Not because it makes the reader think, “Oh this is a recent post” but because it makes the reader think: “IS this a recent article? Is it still relevant?” Or, the even scarier thought: “Is this business still in business?”

Sure, no date stamp on a post means your reader doesn’t know for certain it’s been three months since your last blog update. But it also means that your reader figures out quickly that you don’t post regularly on the blog. If you did post regularly, you’d want to make sure the reader was aware so you’d have a time stamp!

Circular logic? You betcha!

But it doesn’t change the fact that your blog needs a date on each post. If you only post once a month then your reader will clearly see from your post’s dates that you update once a month. If you post weekly then she’ll clearly see that it’s important to you to offer her new contact every week.

Keep Reading!

29 Oct 2013

Resources, Writing NaNoWriMo, writing

What Business Owners Can Learn From NaNoWriMo

102913-Typing

Have you heard of NaNoWriMo? It stands for National Novel Writing Month and every November 1, participants from around the world begin working towards the goal of writing a 50,000-word novel by 11:59 p.m. on November 30. The “rules” state that you can plan, outline, think, and research as much as you want in October, but on November 1, you start a brand-new novel with no words already written.

Keep Reading!

26 Oct 2013

Editing Tip editing

Saturday Editing Tip: Inch vs. Inches; Foot vs. Feet

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I’m in the last stages of publishing a highly-technical manuscript for a client. As part of my standardization, I have to make sure that the way the author expresses units of measure is not only consistent but also verify that it should be expressed as a singular or plural unit of measure.

Before this project, I honestly didn’t give much thought to the difference between “2 feet” and “2-foot” or “10 inches” and “10-inch.”

Here’s a down & dirty way to remember:

The singular, with a dash between the number and the singular form of the measurement, is used when you’re talking about a unit of measure. For example, a 10-inch section of board or a two-foot gap.

The plural is used when you’re talking about how many. For example, space the nails 10 inches apart.

Keep Reading!

22 Oct 2013

Business of Publishing blogging, writing

What’s the Difference Between a Blog Post & an Article?

102213-blog

This question came up at an event I was at this past weekend. Especially the related questions:

Is there even a difference?

and

Does it matter?

While there are some experts who claim that anything posted on a blog is by nature, a blog post, I can agree that content of any length, posted to a blog can be considered a “blog post” but that’s just splitting hairs! The difference is in the way the two are used.

Keep Reading!

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Stop Struggling to Write Your Book!

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    The reality is potent! #newborn #momlife #momof3 The reality is potent!

#newborn #momlife #momof3 #newbaby #babysmiles #timetochange #freshtushy
    I’m getting on my personal soap box here… You I’m getting on my personal soap box here…

You CANNOT write a message-driven book in just a few days.

There. I said it. Whew.

You see, I believe that you need time to percolate on your Message. It’s okay to need the time to LEARN how to tell stories. And that nothing is wrong with you if you need more thinking time, write slowly, or can’t get your thoughts out under an insane deadline.

Like writing a book in two days…
Or a few weeks!

I ALSO know that odds are good you’ve TRIED those “write super-fast” courses and programs. The 10 Chapter Book Template.

And they MAY work for writing an opt-in gift or white paper.

But they DON’T work for writing a message-driven book. One that shares your heart and soul with the reader. 

A book that tells YOUR story – and lets your precious reader know that they aren’t alone.

You’re not a failure if those other programs didn’t work for you.

You need a different way. A way that WORKS for authors who don’t want to spend years – but do want to spend months.

Read more here >>> https://wp.me/p5dufQ-1zx
    What does my laundry room have to do with writing What does my laundry room have to do with writing a book? Find out here >>> https://wp.me/p5dufQ-1zq
    If you ever read the author acknowledgements page If you ever read the author acknowledgements page in a book, you’ll often find a shoutout to a band where the author says, “I want to thank Air Pistolas for their heavy-metal album “Shredded Tacos” – I played it on repeat while I was writing.”

Music touches our souls – and the RIGHT music can make the writing process easier.

And when the wrong music is playing in the background… heaven help us all because the writing process fully stalls out.

So what IS the best playlist to have in the background while you're writing your book?

Read on and find out >>> https://wp.me/p5dufQ-1zq

#amwriting #finallywriteyourbook #writingplaylist #musicplaylist #music #brewyourbook #musiclover
    Happy First Day of Spring! #firstdayofspring #sp Happy First Day of Spring! 

#firstdayofspring #spring #arizonaspring #springequinox #byebyewinter
    Impromptu plane watching session! #watchingplane Impromptu plane watching session! 

#watchingplanes #prescott #prescottaz #momlife #c17 #bigairplane #boymom #arizona #arizonawinter
    It's 11:35 am. I'm trapped under a napping newborn It's 11:35 am. I'm trapped under a napping newborn. My husband brings me THIS! 

#besthusbandever #lunch #naptrapped #newbaby #newborn #momlife #momof3
    Repeat After Me: I’m Worthy of Writing My Book Repeat After Me: I’m Worthy of Writing My Book

Read that again and then say it aloud:

I’m worthy of writing my book.

Because, my darling author, you ARE. You are exactly who you need to be, right now, to write the book.

And any place where you feel… less than…

Is lying to you. You’re ready RIGHT NOW, just as you are.

Read More Here >>> https://wp.me/p5dufQ-1zl

#amwriting #youareworthy #brewyourbook #finallywriteyourbook #timetowrite
    Awesome big brother rocked baby sister while I was Awesome big brother rocked baby sister while I was making sides for dinner. 

#bestkids #bigbrother #newbaby #newborn #momlife #momof3 #mompreneur #entrepreneurlife #thisisthelife
    Did you know that I send WEEKLY newsletters with t Did you know that I send WEEKLY newsletters with tips and tricks, insights and information about writing your book?
 
I even include an exclusive or special offer here and there... So, if you're not on my mailing list yet, NOW is the time to join it because there will be some FIRE dropping into your inbox over the next few months. Don't worry; I promise not to spam you, and you can, of course, unsubscribe at any time.

Head to the link in bio to subscribe 👆!
    Here’s the BIGGEST mistake I’ve made when writ Here’s the BIGGEST mistake I’ve made when writing my books:

Not clearly identifying the next step for my readers.

It doesn’t mean that *I* have to take them on the next step – but I should have figured out what their next step WAS after reading my book (and assuming they got the transformation from the book I wanted them to have.)

Thankfully, YOU don’t have to make this mistake!

In my proven course, “Finally Write Your Book,” you’re going to do the lesson, “Hot Mess to Clarity Curve.” In this lesson, you figure out exactly HOW your reader will transform over the course of your book. Yes, it matters if you’re writing a process book OR a memoir!

Want a SAMPLE of the course? Then register for the free virtual training, "5 Proven Steps to Finally Write Your Book" >>> http://finallywriteyourbook.com/5steps

#amwriting #finallywriteyourbook #writingmistakes #hotmess #claritycurve #provensystem #brewyourbook
    Quick Backstory: I have written over 20 books wit Quick Backstory:

I have written over 20 books with my name on the cover. (It’s not like I’ve written two books and now teach others how to write.)

I have a degree in Creative Writing from the University of Arizona. (I’ve studied the craft of writing my entire adult life.)

I have multiple books that have gone bestsellers in a variety of categories – including one that hit #4 out of ALL the books Amazon sells. (I’m not a one-hit wonder.)

I have coached my clients through writing and launching best-selling books. (Proven system to both write AND market books.)

Why This Matters:

Because if there’s a mistake out there… I’ve made it.

And I don't want YOU to make those mistakes too! Read all about it here >>> https://wp.me/p5dufQ-1ze

#finallywriteyourbook #amwriting #authorstory #writingmistakes #brewyourbook #writing
    Did you know that I send WEEKLY newsletters with t Did you know that I send WEEKLY newsletters with tips and tricks, insights and information about writing your book?
 
I even include an exclusive or special offer here and there... So, if you're not on my mailing list yet, NOW is the time to join it because there will be some FIRE dropping into your inbox over the next few months. Don't worry; I promise not to spam you, and you can, of course, unsubscribe at any time.

Head to the link in bio subscribe 👆!
    I drank Earl Grey tea for YEARS. Starting in colle I drank Earl Grey tea for YEARS. Starting in college in 1999. I made the switch to coffee somewhere in 2017 when I was pregnant with our first child. 

Yet as I'm endlessly sitting and nursing THIS baby, I find myself reaching for the long-forgotten comfort of Earl Grey. (My favorite is by @bigelowtea )

Sip.
Rock.
Nurse.
Dream.
Repeat.

Here's to the slow pace of motherhood. 

#tea #bigelow #earlgreytea #earlgrey #nursing #momlife #newborn #breastfeeding #newbaby #brewyourbook #amwriting #arizonawinter #februarybaby
    Happy March 1st! What plans and goals do you have Happy March 1st! What plans and goals do you have for the month ahead?
    Current reality. Graham cracker with vanilla fro Current reality. 

Graham cracker with vanilla frosting, Nutella, and sprinkles. 

Because...

PREGNANT. 

#momlife #sprinkles #grahamcrackers #frosting #snack #pregnant #needdessert #yumyum #preggers #woman #nutella
    I'm alone in the house. I'm doing exactly what I w I'm alone in the house. I'm doing exactly what I want to do, watching what I want to watch. 

#rebelmom #momlife #aloneinthehouse
    Happy Monday with fried tomatoes for breakfast! Happy Monday with fried tomatoes for breakfast!
    Cupcakes made for tomorrow's baby sprinkle! I'll Cupcakes made for tomorrow's baby sprinkle! 

I'll be 39 weeks so Baby Girl can come any time now. 

#babyshower #babysprinkle #babygirl #momlife #babynumber3 #pregnant #cupcakes #purplesprinkles #pink
    Today is National Pizza Day! Why am I so excited Today is National Pizza Day!

Why am I so excited about National Pizza Day?

While my local pizza place is a-maz-ing, what I’m REALLY excited is that I get to invite YOU to my all-new free class:

“The Proven 5-Step System to Finally Write Your Book” 

Register Here >>> http://finallywriteyourbook.com/5steps

In this webinar, I'm sharing...

- Why you SHOULDN'T use your ‘signature talk’ as your book… and what to do instead.

- How to get MORE writing done… without giving up Netflix, your kids soccer games, or locking yourself in your office.

- Debunking the Mental Monsters™ that keep you from even getting started… including my brand of Monster Spray that is sure to work.

- And walking you through my PROVEN system to write a message-driven book… so that you can reach the people you’re meant to reach!

What does this have to do with pizza?

Because I’m going to tell you how my Pizza Slices Process is one of the ways I help my clients to write their books!

No, seriously, it’s about PIZZA and WRITING. Who doesn’t love that?!
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