Last week I participated in a comment exchange party – each participant posted a link to a blog post that she wanted additional comments on and then OTHERS in the party would leave comments on the post.
Makes total sense, right? You get more traffic on a blog post, they get more links to their website, you get to read new articles, your name is seen by more people… It’s a win-win, right?
Well, maybe. There are a LOT of factors involved when it comes to commenting on other people’s blogs.
- MOST blogs have a nofollow policy which means that the link to YOUR website is listed as nofollow. Now, I’m not an SEO expert but I think this boils down to the link isn’t as valuable as an incoming link with a nofollow tag as it is without.
- People don’t always reciprocate. In an event like this, it’s completely possible I would comment on more blogs than would comment on mine.
- Time. Even if you skim the articles, it still takes time to read them. But the biggest time-overhead is the commenting itself. And sometimes it’s tough to even figure out HOW to comment!
- Finding something to say. There have been times I’ve been involved in comment-swaps like this and I knew NOTHING about the blog’s topic and had zero interest. Makes it hard to say anything that “Thanks! Great post!”
- Not all blogs delete spam comments, moderate snarky or mean commenters, or engage with their readers. Personally, I reserve the right to delete ANY comment on my blog.
So how DO you write a good comment on somebody’s blog?
Decide WHY you’re doing it. I’m usually looking to get my name out there and expand my visibility in the blog-o-world. And with most blogs not offering a ‘follow’ link back to MY site, SEO reasons aren’t my main consideration.