100% of my clients write their books to help people (i.e. their readers). 100% of my clients write their books to share their message with the world. A fair number of my clients ALSO write their books to grow their business – including as being seen as an expert in their field.
Which is great!
Until it isn’t…
Because there’s a huge difference between being an expert and having all the answers.
Today, I had a lovely call with one of my favorite clients. And I didn’t have all the answers. Her book is “done” – as in it’s fully written. AND there’s something wrong with the structure. She can see it, I can see it.
What I can’t see is exactly WHAT needs to be done. I know what isn’t working – and why. But what I can’t offer is what I really wanted to:
Move this here
Beef up this transition
Add this story
I wanted the next step to be clear and easy. I wanted to BE that expert saying, “Yep, it’s not working but just do THIS and it will.”
And with much of my coaching, I CAN do that. Give a clear path to my authors.
But not always.