4 Questions For Setting Your eBook Price

A question I get asked all the time is:

“How do I price my Amazon eBook?”

priceExcellent question!

First off, know that to maximize your eBook commission on Amazon you need to price your eBook between $2.99 and $9.99. When your book is priced in this range, you’ll receive up to 70% commission per sale.

And of course, it’s not exactly as simple as that since there are additional factors that go into how much commission you’ll receive. But for the sake of this article on pricing your eBook, that’s the price range we’re looking at.

You can read the Kindle eBook Pricing Page.

There are 4 factors you need to take into consideration for setting your eBook’s price.

1. What will your genre bear?
Every genre has a different price point. If you compare romance to self-help, you’ll see a HUGE difference in what price the market with bear for your eBook.
2. How much do you want to make?
Yes, you CAN make money selling eBooks! (I do. My clients do. I know lots of authors who do!) So when you’re pricing your eBook, you need to keep your target sales goal in mind.

3. Are you interested in dollars per book OR selling more books?
If you’re more interested in getting the highest commission per book, you’ll price your book at the upper end of what your genre will bear. If you’re looking to sell more books… Don’t assume that selling for a higher cost-per-unit is mutually exclusive with selling lots of books!

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But the answer to this question WILL help you with your pricing.

4. Decide what your book is worth – to you.
You worked hard on this book! Which means it probably feels terrible to think of selling it at $0.99 or $1.99 or even $2.99. And you don’t HAVE to sell for cheap. But also keep in mind that your book’s price should be in line with other books in the genre.

You also need to be aware of the perceived value you’re offering your clients. People will have a different view of your expertise if you’re only offering a $0.99 eBook rather than the perceived value of the same book priced at $6.99.

Remember, that your eBook price isn’t set in stone so you CAN adjust it later if you find you’re priced too high or too low.

Kim Galloway
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